The calendars for 2020 have been available for sale at many bookstores in Nha Trang City, such as Phuong Nam, Fahasa Nha Trang, Fahasa Khanh Hoa, Tan Tien, Vinh Phuoc, Thong Nhat, Hai Quan, and Ponagar, since the beginning of October.
The calendars for 2020 have been available for sale at many bookstores in Nha Trang City, such as Phuong Nam, Fahasa Nha Trang, Fahasa Khanh Hoa, Tan Tien, Vinh Phuoc, Thong Nhat, Hai Quan, and Ponagar, since the beginning of October.
The 2020 calendars are not much different in shape, design, size, and content compared to the 2019 calendars. Most of the calendars on display at the bookstores are block calendar, desk calendar, and wall calendar. The themes of the calendars for the upcoming year are natural landscape, heritages, food and drink, geomancy, and cultural festival. Some calendar manufacturers focus on the subject about mouse, the zodiac animal of the year 2020.
|
The prices of the 2020 calendars vary from tens of thousands dong to nearly 1 million dong per calendar. The bookstores have offered discounts in order to stimulate purchase. For example, Phuong Nam Bookstore has given discounts of 20% to 50% for some kinds of calendars; Fahasa Bookstore at Big C Supermarket and Co.opmart Supermarket have offered customers discounts of 20% to 30%; Khanh Hoa Book Publishing Joint Stock Company has had special programs for customers.
Up to the present, the 2020 calendar market has not been as vibrant as it was last year. This year’s calendar season, the bookstores are seeing a drop in bulk orders because of the decreasing demand for buying calendars as gifts of many businesses and schools. Besides, the fact that many customers have started to order calendars through e-commerce websites has also caused some difficulties to bookstores.
Reportedly, many businesses and schools have now preferred customer-designed products rather than traditional calendars of the manufacturers. In the past, the businesses and schools often chose available catalogue designs introduced by the manufactures or publishers. Nowadays, they ask the manufactures or publishers to create calendars reflecting the features of their businesses and schools in order to enhance the relationship between them and the people they gift calendar. These calendars display not only the customer’s name and information as before but also the images of customer’s own activities.
It can be seen that the calendar manufacturers and publishers are facing a lot of difficulties. Therefore, in order to captivate customers’ interest, the manufacturers and publishers need to be more dynamic and creative to create calendars which are like a cultural product, not just a simple tool showing days, weeks, and months.
Giang Đinh
Translated by H.N
