Khanh Hoa Province’s tourism in 2011 fulfilled the year’s target. The satisfactory results highly appreciated travel firms’ efforts...
Khanh Hoa Province’s tourism in 2011 fulfilled the year’s target. The satisfactory results highly appreciated travel firms’ efforts.
Khanh Hoa Province welcomed about 2.18 million tourists in 2011 (increasing by 19% over 2010), including 440,000 foreign tourists (rising by 12.03% over 2010), reported the provincial Department of Culture, Sports and Tourism. Tourism turnover of the whole year reached VND2,256 billion, a 19.9% increase over 2010.
The province now has 503 hotels and resorts with more than 12,800 rooms, including nearly 3,900 ranked 3 – 5 stars. Additionally, the province has diversified tourist products and improved services’ quality.
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| Foreigners enjoys food right on the beach before Ana Mandara Resort, Nha Trang. |
It’s possible to say that the above results of tourism are worthy as the economy is still in difficulty.
“The good results show travel firms’ efforts firstly. During the year, travel firms forwarded to build up trademarks, advertise tourist products and seek new markets to raise tourist number as well as turnover”, said Truong Dang Tuyen, director of the provincial Department of Culture, Sports and Tourism.
Khanh Hoa paid importance to advertisement for tourism in 2011. Accordingly, the provincial businesses joined international tourism fairs and tourism festival in Ho Chi Minh City, Hanoi and Russia. Some travel firms, namely Focus, Nhat Minh and Anh Duong were very active in popularizing Khanh Hoa tourism in Russian and countries in Eastern Europe. As a result, the number of arrivals to the province from Russia saw a sharp rise in 2011.
In the coming time, Khanh Hoa Province will step up advertisement abroad such as Japan, Australia and Russia to attract more foreign tourists to the province.
T.T
