Deep slash in sales when the economy is in difficulties has forced businesses to manage to look for new markets. Bringing products into traditional markets is an effective way some businesses are doing...
Deep slash in sales when the economy is in difficulties has forced businesses to manage to look for new markets. Bringing products into traditional markets is an effective way some businesses are doing.
Violet Production and Trade Joint Stock Company in Nha Trang is a business choosing this way for its output. “Each month, the company sends 7 cargoes to markets in the province. Beside fixed booths in main markets in districts such as Khanh Son, Khanh Vinh, Van Ninh and Ninh Hoa, the company also sells products in many small markets’, revealed Nguyen Hong Kien, deputy director of Violet.
Viet Phap Limited Company in Dien Phu Industrial Group, Dien Khanh District also tries to make their products closer to consumers through markets although its sports devices with Vifa Sport brandname are sold in hundreds of distribution spots in the country and abroad.
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| Huong Trung fish sauce sold in market. |
Huong Trung Service and Trade Limited Company of Phan Thiet has succeeded in selling products in markets nationwide. In Khanh Hoa, the company’s fish sauce has appeared in 80% of markets.
Usually, the businesses offer promotions to attract buyers and have friendly sales staff. The way of selling received the support of many commoners.
“We choose markets to advertise and sell products because its cost is lower than advertisement on television. Consumers can see, touch and check products when buying. After applying this way, our products have become more popular”, Kien said.
This shows that markets are potential distribution and small enterprises can build up their position to consumers from here.
T.T
