The program "Bringing Vietnamese products to rural areas" in Khanh Hoa, taking place from May 7 to 11, is expected to connect producers with retail sale network and expand distribution in potential areas...
The program “Bringing Vietnamese products to rural areas” in Khanh Hoa, taking place from May 7 to 11, is expected to connect producers with retail sale network and expand distribution in potential areas.
The program has two markets, each of which takes place two days/two nights. The first market has been held in Van Phuoc Commune Stadium (Van Ninh District) in May 7 and 8, and the other will be in Ngoc Son Hamlet Stadium (Ninh An Commune, Ninh Hoa Town) in May 10 and 11.
Program “Bringing Vietnamese products to rural areas” has been organized for many years by the provincial Trade Promotion and Industry Encouragement Center from the provincial fund. “The program is an occasion not only for enterprises to advertise their brands, expand distribution channels and develop rural markets but for rural consumers to access good-quality Vietnamese goods as well”, Pham Trong Thai, deputy director of the provincial Trade Promotion and Industry Encouragement Center.
This year, each market of the program has about 30 booths of 18 enterprises in the province. There are some enterprises joining the program for many years, namely Khanh Hoa Salangane Nest Company, Khanh Hoa Mineral Water Co., Ltd., 584 Nha Trang Seafood Joint Stock Company and Chin Tuy Private Enterprise. To attract consumption, the participating enterprises offer competitive prices. Products at the markets are locally made, good in quality and suitable for rural consumers’ demand.
According to some participating enterprises, earning from the markets is not the main reason for them to join the market because they almost cannot earn profit from the markets, and may sell at a loss. However, the main point is that the program will facilitate enterprises access new markets and research markets.
Do Huu Viet, director of 584 Nha Trang Seafood Joint Stock Company, said, “Owing to joining such markets, our company has found 4 – 5 new distributors each year. Therefore, we continue joining the two markets to bring our products closers to rural consumers.”
This year, popularization for the two markets has been done better. Three days before the markets, a propaganda van has gone into every hamlet to inform about the markets and their meaning. In addition, the participating enterprises have panels and leaflets to advertising their products. Music shows at the markets also contribute to attract buyers.
T.T
