Automobile prices have been cut down deeply these days, but sales are still low. Buyers are awaiting more discount in 2018 when car import tax rate may be downed to 0%.
Automobile prices have been cut down deeply these days, but sales are still low. Buyers are awaiting more discount in 2018 when car import tax rate may be downed to 0%.
Buying a Mazda 2.0L at VND999 million (VND1.1 billion after registeration fee), Thanh, living in Vinh Diem Trung urban area, was satisfied with her decision. However, right after that, price of the car has fell down by several million VND.
Toan, living in Vinh Hiep Commune, Nha Trang, had bought a car three days before there was a discount program. He lost more than VND50 million. At this time, people buy a car only when they really need it. Most buyers are awaiting market changes from now to 2018 when car import tax rate may be downed to 0%.
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Automobile showrooms have few customers at this time even though a lot of discounts have been launched. Nguyen Huu Phuoc, sales manager of Ford Nha Trang, car prices have recently made a deep decrease (by VND100 – 120 million). Despite the decrease in car prices, purchase power is not high. “Many customers still think that prices will go down more. Recently, our company has sold cars at loss but we had to sell to prevent expenses for stocking”. In early September, some types of cars kept cutting prices, for example, EcoSport Titanium (VND59 million), Ford Fiesta (VND40 – 50 million), etc.
In early August, Honda announced the decreases for Civic, CR-V and Accord by VND52 – 192 million/car. Last week, Honda CR-V made the deepest decrease in price. According to Le Nguyen Bao Anh, sales manager of Honda Nha Trang, the price cut aims to stimulate the market as purchase power so far this year has decreased year-on-year. Buyers still hope that car price will go down more in 2018. Meanwhile, automobile firms need sales to ensure manufature process, so there has been a deep decrease in car price. Honda CR-V enjoyed the deepest decrease in price, so, this car kind has been sold out in Nha Trang.
Ninh Dung
Translated by T.T
