Trade promotion in 2018 will have new features aiming to support businesses to expand market and advertise products.
Trade promotion in 2018 will have new features aiming to support businesses to expand market and advertise products.
The provincial Industry Encouragement and Trade Promotion Center up to now fulfilled trade promotion activities in the plan of 2017 and is deploying duties of 2018, especially activities before the lunar New Year festival.
The provincial People’s Committee ratified the trade promotion program of 2018. The program has 5 main projects, including organizing the market day of Vietnamese products in rural areas, organizing booths of Khanh Hoa products at fairs in the country, supporting businesses to join a fair in Laos and setting up a mission to survey Laotian market, supporting expenditure to hire booths for businesses to join fairs, and composing and issuing trade promotion manual. The trade promotion activities will be financed VND900 million, the twofold increase over 2017.
Director of the provincial Industry Encouragement and Trade Promotion Center Nguyen Sanh Duong, beside annual activities like connecting supply and demand, market day of Vietnamese products in rural areas, etc., the trade promotion program in 2018 has new activities. The most outstanding is a safe food fair to take place in Nha Trang. The fair with at least 40 booths of 20 businesses aims to encourage and support safe food production in the province as well as introduce consumers about certificated safe food.
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Organizing market survey activity in Laos is also new in 2018. During the past timr, some businesses also have done marketing in Laos like Khanh Hoa Salangane Nest Company, Me Trang Coffee Joint Stock Company, etc. In order to intensify the relationship between Khanh Hoa Province and Laos and respond the national Vietnam – Laos trade promotion program, the center will support three businesses to join a fair in Laos and five businesses to survey market in Laos. This activity is expected to be take place in the third quarter of 2018.
For the first time, the provincial Industry Encouragement and Trade Promotion Center will compose and issue a manual about trade promotion with 500 copies, in Vietnamese and English. The manual will be issued to all the State agencies in the province and will become a document used in seminars and conferences on linking supply and demand in the province. The manual introduces potentials on commerce, service and industry of the province, guides locations of high-quality products in service, fishery, agriculture, forestry, handicraft, mechanics, etc. The book also has information and tendency in trade promotion of the province till 2025.
With many new features in the trade promotion program in 2018, the provincial Industry Encouragement and Trade Promotion Center has started some works. The center is also calling businesses to join two events to bring Vietnamese products to rural areas in Khanh Son District and Dien Khanh District before the lunar New Year festival. Simultaneously, as many businesses were damaged by the storm Damrey, the center is intensifying business support.
Mai Hoang
Translated by T.T
