To serve demand of buyers, supermarkets have launched sale online channels.
To serve demand of buyers, supermarkets have launched sale online channels.
Using sale online application Speed Lotte for 2 months, Bui Tuong Vy, a customer of Lotte Mart said that, “I needn’t go to the supermarket to buy goods like before. My work is rather busy, so ordering on smart phone with Speed Lotte is very useful for me. I have made more than 20 orders with it.”
According to Tran Anh Vu, administrative manager of Lotte Mart Nha Trang, the supermarket has launched Speed Lotte since April, 2018. Up to now, this new service has been used by a number of customers. Downloading Speed Lotte on smart phone is very quick and simple. On the application, products are shown in categories for buyers to find easily, for example vegetable and fruits, fish, meat and eggs, baby care, frozen food, etc. In addition, the application also updates promotions of the supermarket as well as enables customers to manage orders, etc.
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Co.opmart also has the website Coophomeshopping for many years. However, few consumers in Nha Trang have made orders via this website, they only watch shopping guides and call to order. “This is a sale online channel of the supermarket. In recent time, online orders have risen”, said Ngo Kim Thien, marketing manager of Co.opmart Nha Trang.
Vinmart also has its website for sale online at Adayroi.com. It’s a big e-commerce website, supplying not only products but also health services, travel, etc. However, this website hasn’t been launched in Khanh Hoa Province.
With online sale service, home delivery is often free for distance of 10 – 15 kilometers and for bills with certain value (for example VND150,000 to Lotte Mart). If the distance is farther or bill value is lower, buyers have to pay extra delivery fee. Delivery time is 3 - 4 hours after order. Fresh food will be delivered sooner.
Mai Hoang
Translated by T.T
