Representatives of some brands of moon cakes in Nha Trang revealed that the purchase rises sharply this year. Especially, high-grade kinds are very favorite. Some stores have sold out.
Representatives of some brands of moon cakes in Nha Trang revealed that the purchase rises sharply this year. Especially, high-grade kinds are very favorite. Some stores have sold out.
The market of moon cakes this year has a lot of new products. Especially, some brands like Yen Sao (salangane nest), Dai Phat, Kinh Do, Yasaka, etc. develop high-grade kinds made from valuable and nutritious materials.
Nguyen Thanh Hai, director of Sanest Foods Factory under Khanh Hoa Salanganes Nest Company, said that the company has 4-cake gift box with 2 boxes of salangane nests and 6-cake gift box. The products are made from expensive materials like salangane nest, holothurian, fish fin, abalone, cordyceps roberti, sturgeon eggs, salmon eggs, etc. Especially, Khanh Hoa Salanganes Nest Company has exported moon cakes to some ASEAN countries for the first time. In addition, the company has launched some kinds of moon cakes for dieters using isomalt.
Dai Phat Moon Cake offers luxury designs for moon cake boxes. The most special model is embroidered pattern, designed by the famous designer Minh Hanh. It costs nearly VND2.9 million/box. According to Tran Thi My An, Deputy sales manager of 3F Store, distributor of Dai Phat Moon Cake in Khanh Hoa Province, purchase of high-grade moon cakes rise strongly this year, therefore the number of moon cakes sold rises by only 20% over last year, but the revenue increases by over 50%. The moon cake boxes with embroidered patterns have been sold out.
Beside traditional flavors, producers have launched a lot of new flavors like chocolate, vanilla, champagne, lotus, lavender, etc. Producers also improve packing with new designs. Yasaka-Saigon-Nhatrang Hotel changes the color of 4-cake box with 4 colors. The hotel also has some strange kinds of stuffing like black garlic, green tea and almond, etc.
This year, Kinh Do has nearly 200 kinds of moon cakes, costing from VND50,000 to VND3.5 million/box. In Nha Trang particularly, Kinh Do has sold more than 120,000 products, a 20% increase year-on-year. High-grade moon cakes made from crab, abalone, holothurian, shrimp, etc. priced from VND1.25 million to VND3.5 million sell more than last year.
From August 28 to October 5, a mission of Khanh Hoa Province Department of Industry and Trade check 29 large-scale food businesses. The economic sections of districts, townships and cities also inspect food safety of smaller businesses in the province.
Mai Hoang
Translated by T.T
