In recent years, beverage production value has made impressive growth and is among top industries of Khanh Hoa Province.
In recent years, beverage production value has made impressive growth and is among top industries of Khanh Hoa Province.
Fast growth
The whole province has 35 enterprises producing and trading beverage. Some products with strong trademarks in the market are Khanh Hoa Salangane Nest, Sai Gon Beer, Danh Thanh mineral water, Sanmiguel, Lipovitan, etc.
From 2010 up to now, beverage in the province has high production. For example, water mineral rose from 44.8 million liters in 2010 to 62 million liters in 2017. Beer production increased sharply from 18 million liters in 2015 to 62 million liters in 2017. Salangane nest drink has made a very fast increase in production. Only in August, September and October, 2018, salangane nest drink made 43 - 46% year-on-year in production.
According to Deputy director of the provincial Department of Industry and Trade Tran Van Ngoan, food and beverage have increased in both production and quality. They are considered as potential fields. Khanh Hoa is located in the center of the center and easy to connect with the highland to distribute products. Moreover, Khanh Hoa Province has material resources like salangane nests, mineral water, etc. This is an advantage for the province to diversify products to satisfy various demands of consumers. It’s also an advantage for the province to become a potential food and beverage producing place in the region.
|
More investment
To compete with other trademarks, beverage producers always give priority to investment in production and technology. According to Nguyen Anh Hung, general director of Khanh Hoa Salangane Nest Company, in the plan on production and investment for the following phase, the company continues attending to scientific survey, technical creation and application in processing. In addition, the company keeps improving production capacity, machines at factories, and carrying out strategy to develop new products and services in order to raise added value for Khanh Hoa salangane nests.
According to the general planning for industry of the province by 2025, the beverage production will maintain effective factories, intensify deep investment and raise capacity and quality of products by factories of Khanh Hoa Salangane Nest Company. Besides, the beverage industry will change to more modern technology and raise production of beverage factories to improve competition. Specifically, from 2016 to 2020, investment to raise production of salangane nest factories is being done. The project of Sai Gon Beer factory in Dien Phu Industrial Group with total investment of VND630 billion and production of 50 million liters a year and has been put into operation and its production is expected to rise to 100 million liters a year after 2021. Factories of Sanmiguel beer, Lipovitan energy drink and Danh Thanh mineral water will be invested to raise production. Moreover, fruit juice factory is being called for investment to take advantage of local fruits.
Dinh Lam
Translated by T.T
