In 2019, Industry Encouragement and Trade Promotion Center of Khanh Hoa Province will focus on expanding scale of trade promotion activities effectively, and develop new activities to support local enterprises in marketing and expanding distribution system.
In 2019, Industry Encouragement and Trade Promotion Center of Khanh Hoa Province will focus on expanding scale of trade promotion activities effectively, and develop new activities to support local enterprises in marketing and expanding distribution system.
Positive effects
In 2018, the provincial Industry Encouragement and Trade Promotion Center organized a safe food fair attracting 48 businesses joined and near 20,000 comers. It was the first safe food fair organized in Khanh Hoa Province. The fair introduced a lot of safe food products to serve demand of local people, partly propagandizing people and businesses have responsibility in production and selling.
Besides, the Industry Encouragement and Trade Promotion Center also organized a group of businesses to survey market in Laos and take part in Vietnam – Laos international trade fair in Vientiane. The survey helped businesses understand demand and customs of consumers in Laos.
The center also organized booths introducing products of Khanh Hoa at three fairs in the Central and the South, and attended three conferences connecting supply and demand in cities and provinces in the country. Market days bringing Vietnamese goods to rural areas attracted a lot of people in Khanh Son District and Dien Khanh District, which facilitated businesses to do marketing for products and encourage people in remote areas to buy Vietnamese products with good quality and good prices.
500 copies of Khanh Hoa trade promotion manual in Vietnamese and English also partly popularized potentials of Khanh Hoa Province as well as potentials to develop industry and trade, and introduced product industries and products of the province to investors, clients and tourists home and abroad.
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Surveying new markets
According to Nguyen Sanh Duong, director of the provincial Industry Encouragement and Trade Promotion Center, in 2019, the center will organize exhibition of specific products of Khanh Hoa at China-Asean Expo (CAEXPO 2019). Many businesses in the province pay care to this expo, aiming to find more partners to expand market and exchange advanced knowledge about production and sales.
The center will organize a group of businesses to survey market of Cambodia in order to know about investment policies and market demand to introduce products and expand distribution channels in this potential market, and looking for material resources satisfying production demands of businesses in the province.
With the experience in organizing safe food fair successfully, the center plans to expand scale and quality of participating booths to support businesses to manufacture safe food products to introduce people in the province, and encourage other businesses in the province to manufacture good-quality and healthy products for consumers.
Mai Hoang
Translated by T.T
