After 10 years (2009 - 2019), the campaign "Vietnamese people give priority to using Vietnamese products" have gone into the life in-depth, changed consumers' awareness of domestic products.
After 10 years (2009 - 2019), the campaign “Vietnamese people give priority to using Vietnamese products” have gone into the life in-depth, changed consumers’ awareness of domestic products.
Bringing Vietnamese products for consumers
For 10 years, the authorities as well as businesses have made efforts to bring Vietnamese products to consumers. With 79 fairs and exhibitions in the province, and 26 market days bringing Vietnamese products to rural areas, the department of industry and trade has created bridge between producers with consumers, especially consumers in rural areas and remote areas, for them to access local goods with low prices and good quality. Market days of Vietnamese products, safe food products and farm products always attract a large number of comers with high purchase, which proves the trend of choosing local products now. Domestic businesses always try to introduce and raise prestige of their trademarks, dominate the market, improve technology and quality, give reasonable prices and dignify their responsibility to consumers.
Beside well-known trademarks like Khanh Hoa Salangane Nest, Khatoco, Me Trang Coffee, 584 Fish Sauce, etc. some products have become familiar recently like Chin Tuy fish sauce, Viet Hai fish sauce, Vina mechanics, Vifa sports, Bien Quoc Dung agarwood, etc. Some fruits have confirmed their trademarks like Khanh Son Durian, Ninh Da Coconutm Cam Lam Mango, etc. Moreover, some local farm products have been exported to Southeast Asia and many countries in the world.
According to Phan Thi Thu Cuc, deputy director of the provincial Department of Industry and Trade, in 2009, the whole province had only 5 supermarkets. Up to now, the province has 6 commercial centers, 25 supermarkets, and 125 markets. The development of infrastructures for trade proves that consumption of Vietnamese products have risen sharply. Retail sales of goods in the province make 13% - 17% increase each year. The figure in 2019 has hit VND95,000 billion, increasing 4 times over that in 2009. 90% - 95% of products in the retail sale system are made in Vietnam.
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Positive effects
According to the assessment of the provincial Vietnam Father Font Committee, the head of the steering board of the campaign “Vietnamese people give priority to using Vietnamese products”, after 10 years, the campain has spread deeply and strongly in the society. It has raised the awareness and change shopping habit of consumers in the province. The quality of Vietnamese products have been improved. Their designs have been diversified. And their prices are reasonable.
To have the above results, the local authorities have practical measures to carry out the campaign in association with programs, projects and plans to develop economy in th province, facilitate production, etc.
Propaganda about the campaign has been well done. Controlling counterfeits, fake products and bad quality products has made consumers feel secure when using Vietnamese products. For 10 years, the provincial Market Management Department has organized nearly 50,000 inspections which discovered and fining about 7,500 violating cases with nearly VND26 billion.
Mai Hoang
Translated by T.T
