To overcome difficulties caused by the Covid-19 epidemic, in addition to domestic consumption, Sanest Khanh Hoa Beverage Joint Stock Company promotes the export of bird's nest products to Europe, Japan and the US market...
To overcome difficulties caused by the Covid-19 epidemic, in addition to domestic consumption, Sanest Khanh Hoa Beverage Joint Stock Company promotes the export of bird's nest products to Europe, Japan and the US market...
Market expansion
In 2020, the disease has affected production and business activities of Sanest Khanh Hoa Beverage Joint Stock Company. Along with that, the fierce competition pressure created unpredictable movements in the market. With this clear determination, the company's leaders have implemented many flexible and drastic solutions to ensure effective business operations. In particular, the company promotes marketing, direct sales of market support departments and human resources in markets to establish and rebuild potential customer systems, increase coverage. covered. The company also quickly improved the effectiveness of programs to promote products, introduce products, increase sales, increase brand awareness, product quality of consumers; minimizes brand confusion from unhealthy competitors' products with similar designs and origins to Sanest's product lines.
In parallel with the domestic market recovery process, the company focuses on exploiting and promoting export activities in potential markets. Currently, the bird's nest product line has fully met industry standards, international standards such as ISO quality management system, HACCP food safety standards, EU standards, the FDA of the US (meet the standards of the Food and Drug Administration of the United States), HALAL (certificate certifying the product is eligible under the Islamic law) ..., creating great advantages when entering the foreign market. . In addition, with experience having exported to major markets such as the US, Australia, Canada, Hong Kong, Taiwan and ASEAN countries, the company continues to expand export markets, exploiting potential markets.
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Take advantage
In 2021, Sanest Khanh Hoa Beverage Joint Stock Company aims to achieve more than 140 million products, a turnover of nearly VND 1,950 billion; strive to increase export volume to markets with strict regulations on beverages such as the US, Australia, Japan, Korea, Singapore ... with about 10 million products. To accomplish these targets, the company leaders have built many specific solutions and directions. In particular, the company will implement the production management system, quality management according to the standards of food safety and hygiene, export standards to countries such as: USA, Australia, Japan, Korea ...; promote technical innovation initiatives, rationalize production, improve product quality to meet consumer needs. Next time, the company will continue to promote scientific research, put into production environmentally friendly materials; Acceptance and completion of a provincial project "Building a cosmetic product manufacturing process from Khanh Hoa bird's nest extract" in the first quarter of 2021.
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Le Duc Tien - Chairman of Sanest Khanh Hoa Beverage Joint Stock Company, said that Vietnam is a member of many FTAs. This has brought many advantages for Vietnamese businesses in general and the company's bird nest products in particular. Therefore, the company is focusing on in-depth research to enjoy tax incentives, to overcome technical barriers to promote exploitation of export markets. Specifically, the ASEAN - Japan Free Trade Agreement has brought tariff incentives when importing into the Japanese market, creating a great competitive advantage in cost, facilitating the exploitation and development in the market This field the product lines of Khanh Hoa Salanganes'Nest.
Or the Free Trade Agreement between Vietnam and the European Union (EVFTA) also creates an opportunity for the company to continue exploring and expanding into new markets in Europe with a large Vietnamese and Asian community...
Dinh Lam
Translated by T.T
