In order to reduce costs for customers, banks encourage customers to use and receive account notifications via applications (app) with many preferential programs.
In order to reduce costs for customers, banks encourage customers to use and receive account notifications via applications (app) with many preferential programs.
Safe and convenient
Banking applications bring many conveniences to users in the context of the current widespread Internet coverage. Just connecting to the Internet, users can receive notifications through the app anytime and anywhere. Not only notifying account balance changes, card spending transactions, the banking apps also remind the periodic repayment schedule, service information and outstanding incentive programs of the bank.
In fact, many customers have also changed to use application instead of SMS service to save cost. For example, among 345,860 individual customers of Vietcombank Khanh Hoa Branch, 149.882 are using the bank’s application.
|
Many incentives to use banking apps
Vu Quoc Huy - Director of BIDV Nha Trang said that the branch is implementing many preferential policies to encourage customers to use the BIDV Smartbanking app and activate OTT messages in the app to reduce SMS banking costs. Since the beginning of the year, BIDV has applied a free service policy for all customers using Smartbanking service (transfer fee, default payment account management fee, smart banking maintenance fee…).
Meanwhile, Vietcombank also has a new fee policy to retain customers and encourage customers to use the Digibank app. According to Bui Thi Hai Phu - Head of Customer Service Department of Vietcombank Khanh Hoa, the branch offers free services like Digibank maintenance, account management, account change notification service via the application (OTT service), transfer inside and outside Vietcombank system on Digibank…
Many other banks have also launched incentive programs to encourage customers to use the apps. For example, customers of MB can actively register to receive balance changes on the MBBank app without going to the counter, quickly and conveniently with a fee of 0 VND. VietABank also has many policies to encourage customers to receive notifications of account changes via email or receive OTT messages via EZmobile app of the bank such as free internal transfer and interbank transfer on Ebanking/EZMobile for 24/7 express transfer and normal transfer. When registering for Eximbank's Online Banking, users will get service free of charge for the first year…
Mai Hoang
Translated by T.T
