In order to promote the development of the agricultural digital economy and rural areas, Khanh Vinh District People's Committee is implementing a plan to support putting agricultural products on the e-commerce platform.
In order to promote the development of the agricultural digital economy and rural areas, Khanh Vinh District People's Committee is implementing a plan to support putting agricultural products on the e-commerce platform.
Products supported to put to e-commerce floors
During the past time, the district's agricultural products have encountered a situation of "good season but low price" because the Covid-19 epidemic and the ineffective supply-demand connection made the purchasing power decrease. In addition, traders often buy products at low prices, which reduces the income of producers. Most of products are made on a small scale with low linkage; they have not yet been active in distribution and marketing... Therefore, access to stable consumption sources with reasonable prices is not much.
From the actual needs of the people, Khanh Vinh District People's Committee has issued a Plan to support the introduction of agricultural products on the e-commerce floor. The purpose is to promote the consumption of agricultural products on e-commerce floors; promote fast sale, partly avoiding the congestion of agricultural products at the peak of harvest, helping growers have good prices of agricultural products, avoiding dependence on traders and intermediaries.
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According to Nguyen Van Thuan - Vice Chairman of the District People's Committee, the plan is implemented with 3 main tasks. The first is to support to put agricultural products on the e-commerce floor. In this step, the district focuses on building digital stores for agricultural production households to promote modern transaction forms and convert traditional transaction methods. Accordingly, the district selects agricultural production households whose products are qualified for quality standards such as VietGAP and OCOP and products that want to convert to the e-commerce floor to support and build typical examples to spread the buying, selling and consuming activities of products on the e-commerce floor. On the other hand, training and guiding skills to participate in activities in the digital environment will be given. Next, the district will promote and introduce agricultural products through the e-commerce floor and distribution channels of the postal enterprises owning the e-commerce floor (VNPost and ViettelPost); aim to expand the consumption of agricultural products on a new, modern and sustainable distribution channel through a digital platform; support to associate products with specific brands of each agricultural production household, ensuring the quality of agricultural products provided to consumers through the e-commerce floor...
The district will also support input for production households participating in trading on the e-commerce floor in terms of providing market information of agricultural products, forecasts about demand and production capacity of agricultural products, weather information, crops, seeds and fertilizers; provide products, raw materials and inputs with brands, ensuring quality and suitable to the needs of agricultural production households to serve production and business activities. In addition, the district has preferential policies for agricultural production households when purchasing products, raw materials and inputs for production and business on the e-commerce floor. Through the introduction of agricultural products of district on the e-commerce floor, digital agricultural production households (with digital stores, digital addresses, digital payment accounts, digital traceability and digital labels on e-commerce floors) will gradually form. Then, customers inside and outside the district and province can buy products directly from agricultural households conveniently and fast with lower prices.
OCOP products to be forwarded to e-commerce floors
Nguyen Van Thuan - Vice Chairman of the District People's Committee said, the district People's Committee has assigned the district's Department of Agriculture and Rural Development to act as the focal point to provide information on crops, production forecasts, epidemic situation, agricultural policies and agricultural products in the area; provide a list of enterprises, cooperatives and business households operating in the agricultural sector; coordinate with the district’s Department of Culture and Information in implementing activities to develop agriculture and rural digital economy. The district’s Department of Economy and Infrastructure cooperates with relevant agencies to support enterprises, cooperatives and agricultural product business households participating in e-commerce floors, fairs, trade exhibitions and other activities... People's Committees of communes impulse information and propaganda for the plan to the local people; provide and update information about agricultural production households, crops and yield...
According to Luong Nguyen Nhat Truong - Head of the district's Department of Agriculture and Rural Development, in the coming time, the district will support the implementation of OCOP certified products of the district such as: O Xanh melon of Diep Chau company, (in Song Cau commune), Thai Tuong green skin grapefruits of Dang Thai Luyen business household (in Khanh Phu commune), Son Nguyen green skin grapefruits of Son Nguyen household business (in Khanh Phu commune)... At the same time, the district continues to support with OCOP certified products this year; implement training and support to put products on e-commerce floors.
Vinh Thanh
Translated by T.T
