Building Ninh Giang chrysanthemum brand

Phong Phu 2 chrysanthemum planting village (in Ninh Giang ward, Ninh Hoa town) is considered the chrysanthemum capital of Khanh Hoa Province. Coming to the flower village these days, we can see farmers taking care of chrysanthemum pots promptly to supply the market for the 2023 Lunar New Year.

 

According to Phan Sang - Chairman of the Farmers' Association of Ninh Giang Ward, this year, the number of chrysanthemums is more than than two years ago. Last year, only 90 households planted about 25,000 pots; this year, the figures increased to 120 households with more than 45,000 pots. Farmers hope this year chrysanthemums will sell well because the Covid-19 epidemic has been controlled. Chrysanthemum flowers in Ninh Giang ward are mainly sold in the province, Ho Chi Minh City and some other localities, even exported to Cambodia some years.

 

As a longtime local flower grower, Tran Minh Tu - Head of the Ninh Giang chrysanthemum production and business cooperation group said that this year, his family planted 500 pots of chrysanthemums, including many large pots. Thanks to the branded Ninh Giang chrysanthemum, growers no longer worry about the output of the product. From the beginning of lunar December, traders order 70%, the remaining 30% will be sold retail to serve the Tet flower market. In previous years, large pots cost VND 1.5 - 1.6 million/pot, medium pots cost VND 1 - 1.2 million/pot, small pots cost VND 250,000 - 450,000/pot. When chrysanthemums are granted intellectual property rights, farmers are interested in applying science and technology to production, helping to improve flower quality and increase economic value.

 

 

For a long time, Ninh Giang chrysanthemum flowers have been known by many people for their unique characteristics: bright flower color, large and long-lasting flowers, thick and green leaves, regular and luxuriant flower pots symbolizing reunion family on Tet holiday. However, in the past, when the brand was not established, the market was still confused between Ninh Giang chrysanthemums and chrysanthemums from other growing regions, affecting the reputation and quality of Ninh Giang chrysanthemums. After building and developing the collective brand "Ninh Giang Chrysanthemum" since 2017, Ninh Giang ward has established a cooperation group to cooperate in production and trading of chrysanthemum varieties. The quality of Ninh Giang chrysanthemums is managed according to the Management Regulation, ensuring the uniformity in pots as well as flower seedlings, which are nursed according to high quality chrysanthemum seed production techniques and cared for according to the process of science and technology, from sowing seeds, planting in pots, to the growth process, stimulating flowers to bloom in the right season.

 

Ninh Giang chrysanthemum farming village has 120 growing households with nearly 300 employees and a cooperative group to produce and trade chrysanthemum varieties with 21 members. Ninh Giang Chrysanthemum Village was recognized as a traditional craft village by the Provincial People's Committee in 2016. In 2017, the National Office of Intellectual Property (under the Ministry of Science and Technology) granted a certificate of collective trademark for Ninh Giang chrysanthemums. Before 2020, each year households produce about 150,000 flower pots of all kinds. The total revenue of each crop is about 13 billion VND, after deducting the investment expenses, the flower growers earn about 6 billion VND.

 

Phan Sang - Chairman of the Farmers' Association of Ninh Giang Ward said that since the collective mark "Ninh Giang Chrysanthemum" was registered for protection of intellectual property rights, the selling price has got higher, and the focal point of the flower consumption in the provinces and cities throughout the country know more and believe in the quality of Ninh Giang chrysanthemum brand. With the attention and support of all levels and sectors, especially the local government, the provincial Department of Science and Technology, the provincial Department of Agriculture and Rural Development, Ninh Giang chrysanthemum village has been recognized as a craft village; standard chrysanthemum products with collective labels hanging on each flower pot help farmers improve the value and reputation of the product. 

 

Hong Van

 

Translated by T.T