Stimulating consumption of Vietnamese goods

In order to encourage Vietnamese product manufacturers to invest in development and improve product quality to serve consumer needs, recently, shopping centers, supermarkets, retail stores... in the province. There have been many activities to stimulate customers to consume Vietnamese goods.

Market share of Vietnamese goods accounts for more than 80%

Implementing the Campaign "Vietnamese people prioritize using Vietnamese goods", recently, the Vietnam Fatherland Front Committee of the province and relevant departments, branches and units have coordinated with businesses and supermarkets to organize many propaganda sessions, introducing high quality Vietnamese goods, products produced by enterprises in the province and in the country to consumers. In addition, promote activities to support businesses in distributing and consuming goods and expanding markets, such as: Organizing trade promotion programs and fairs; specialty markets in Khanh Hoa and other regions of Vietnam; night market to display and introduce products of Khanh Hoa; an exhibition market for products from ethnic minority and mountainous areas; program to bring Vietnamese goods to rural, mountainous, remote areas; Support businesses to build points of sale for Vietnamese and typical products of the province... Thanks to that, high-quality Vietnamese goods increasingly attract consumers and are present in most commercial centers, supermarkets and stores. retail stores and traditional markets in the province. According to research at traditional markets, shopping centers, and supermarkets, the proportion of Vietnamese goods currently accounts for 80 to 90%.

At Co.opmart Nha Trang Supermarket, domestically produced goods are sold accounting for more than 90%. Every year, together with the Saigon Co.op system, Co.opmart Nha Trang organizes many programs for Vietnamese businesses, especially the "Star of Vietnamese goods" and "Proud of Vietnamese goods" programs. On the other hand, supermarkets regularly organize trips to bring Vietnamese goods to the countryside; coordinate with the Vietnam Fatherland Front Committee in communes and wards in the city. Nha Trang organizes training sessions and introduces and sells Vietnamese products directly to people; Regularly coordinate with suppliers to carry out "Vietnamese Brand Week" which is of interest to many customers.

Lotte Mart Nha Trang supermarket is also trading more than 80% of products related to Vietnamese production. Supermarkets always create links between suppliers and customers by organizing events and animation programs to help the two sides link together, thereby introducing products to consumers. Vo Thi Dinh (Quang Trung street, Van Thang ward, Nha Trang) shared: "I lived abroad for many years, but every time I return to Vietnam, I still like to go to supermarkets to buy Vietnamese products for use. I see that the quality of some Vietnamese products now is not inferior to foreign products, designs and packaging have also been improved and upgraded to attract and retain consumers."

At Go! Nha Trang supermarket

Reducing prices to stimulate consumption

In order to attract people to consume Vietnamese goods, supermarkets and shopping centers in Nha Trang have organized a series of discount and incentive programs, attracting the attention and response of businesses and people. At Go Supermarket! Nha Trang, the "Price is always cheaper" program takes place until the end of the year with more than 1,000 essential consumer products, meeting the shopping needs of consumers. Or the "Fresh Every Day" program, the supermarket offers good prices for fruits, vegetables, and fresh food products. Specifically, VietGAP Beef tomatoes, VietGAP golden cat chu mango, red flesh dragon fruit, broccoli... reduced prices by up to 27%; Fresh food products with promotions up to 30% off VietGAP pork shoulder products, cut mackerel, cut basa fish, white shrimp, and cleaned frogs; Up to 47% off frozen food items, such as: Vinamilk ice cream, Vissan spring rolls...

After the success of the "Star of Vietnamese Goods" program with more than 21,000 Vietnamese products directly discounted up to 50%, from October 26 to November 15, Co.opmart Nha Trang Supermarket organized the program. Thank customers with the theme "Gratitude from the heart", discounts on many products. Accordingly, the functional food group decreased by up to 50%; Household appliances, fashion and garment industries offer preferential promotions with great multi-buy programs; on weekends (from Friday to Sunday), discounts from 10 to 40% on packaged food items, processed products... To stimulate consumer demand and protect Vietnamese businesses, in addition to the support program consuming OCOP products, supermarkets also promote the sale of private label products and products manufactured by Vietnamese suppliers at preferential prices... According to Mr. Vo Phi Hai - Deputy Director of Co.opmart Nha Trang Supermarket, with The current economic situation is still difficult, Saigon Co.op system in general and Co.opmart Nha Trang in particular always strive to combine with business partners, share profits to get organization funds. Vietnamese goods discount program, especially the "Vietnamese goods star" program. Through the promotion program, the supermarket wants consumers to have the opportunity to access and buy good quality, affordable Vietnamese products, thereby creating a great motivation to promote domestic goods circulation.

Khanh Ha

Translated by T.T