Prospects for exporting salangane nest products

The salangane nest export market is forecast to grow well in 2024. This is an opportunity for bird's nest businesses in Khanh Hoa province to make breakthroughs, affirm their position in the international market and bring economic value to the province.

Shipments of salangane nest products exported officially

The demand for salangane nest in the world is increasing as consumers are interested in health and high-quality nutritional products. Besides, Khanh Hoa bird's nest is favored by consumers because of its high nutritional content with chewy, smooth white bird's nest fibers and characteristic delicious flavor. It has many outstanding advantages compared to similar products in other places. In particular, with China's approval to officially import salangane nests into this market, producers in the province have more export opportunities. In just the last few months of 2023, Khanh Hoa Salanganes Nest Soft Drink Joint Stock Company officially exported 3 shipments to China and 1 shipment to Laos. Total export value reached nearly 300 thousand USD. In early 2024, the company exported an order worth 50,000 USD and is preparing to export another order worth 200,000 USD to China.

Refining salangane nests in Khanh Hoa Salanganes Nest Company

Trinh Thi Hong Van - Deputy General Director of Khanh Hoa Salanganes Nest Company, Chairwoman of the Board of Directors of Khanh Hoa Salanganes Nest Soft Drink Joint Stock Company said: "When bird's nest is allowed to export to China, Khanh Hoa Salanganes Nest Soft Drink Joint Stock Company has focused on achieving the set goals. To export bird's nests into China officially, the company's leadership went to China to survey their own needs and tastes to find a way to distribute Khanh Hoa bird's nests in this market effectively. All policy decisions and directions are carefully considered, with long-term plans."

In early 2024, Hai Yen Nha Trang Co., Ltd. also exported its first shipment to China. The shipment met the quality assessment standards of the authorities and was handed over to Changhe Trading Co., Ltd. (in Shenzhen) in accordance with the agreements. Tran Thanh Hai - Director of Hai Yen Nha Trang Co., Ltd. shared: "Exporting Vietnamese bird's nests, especially Khanh Hoa bird's nests to the Chinese market opens up great prospects for bird's nests to develop more and more in the future. Besides exporting to China, Hai Yen Nha Trang Co., Ltd. is also negotiating with American partners to export products to this market. From the beginning of 2024 until now, many partners have requested for cooperation in exporting bird's nests. However, currently, we focus on large partners, capable of distributing products widely in the importing country's market."

Promoting market expansion

To meet needs, Khanh Hoa's bird's nest businesses are focusing on improving product quality, building brands and diversifying export markets. Besides the Chinese market, businesses also make documents to export bird's nest products to other potential markets such as Korea, Japan, America... This is a solid foundation for businesses to grow more strongly in the future, contributing to the sustainable development of the Khanh Hoa bird's nest brand and industry.

In 2024, Hai Yen Nha Trang Co., Ltd. has built a suitable production and business strategy. The company looks for partners, customers, invests in auxiliary equipment to improve production capacity, strives to exceed revenue targets, pays the budget, and ensures the year's profit higher than that in the previous year. At the same time, the company proactively plans to supply goods to markets promptly and fully according to the needs and characteristics of each market; enhances the application of technology in the company's business management and production activities to achieve the highest goals.

Salangane nests for export of Hai Yen Nha Trang Co., Ltd.

With a revenue target of 2,150 billion VND in 2024, Khanh Hoa Salanganes Nest Company keeps promoting exports, expanding markets and improving product quality. The company pays special attention to developing market, diversifying business lines, proactively approaching new markets. For the international market, the company gradually builds effective solutions to meet technical trade barriers for goods, proactively searches for new and potential markets to contribute to increasing export turnover, especially the Chinese market and Asian countries with large purchasing power and the habit of consuming bird's nest products; actively participates in promotional programs, cultural exchanges, tourism cooperation seminars, trade promotion in Russia, Japan, Singapore, Indonesia, Korea, China, etc.. The company also invests in machinery, modern production line technology and equipment according to international standards.

Ms. Trinh Thi Hong Van said: "Currently, all officers and employees of the company are working hard to meet enough output for export orders. In addition, the company is quickly completing documents to export Khanh Hoa Sanvinest salangane nest essence products to potential markets such as China, Korea, Japan... In 2024, the company strives to achieve breakthrough results in export strategy, increasing the variety of products on shelves in all domestic retail supermarket systems; strongly develop e-commerce channels; maintain strong domestic brand value and build a strong international brand. At the same time, the company will promote trade in the markets of G20 countries; strengthen marketing promotion with partners in Asian countries, Europe, and the United States."

D.Lam

Translated by T.T