Thanh Hung OCOP Products: Elevating value of agricultural produce

Thanh Hung Agriculture Co., Ltd., based in Dong Khanh Son Commune, is a pioneering enterprise in the deep processing of local specialty agricultural products, particularly durian. OCOP products with the "Thanh Hung" brand have earned the trust and preference of consumers visiting the highland area of ​​Dong Khanh Son.

Recently, at the Dong Khanh Son Cultural Space and Market Fair, the OCOP product booth of Thanh Hung Agriculture Co., Ltd. attracted a large number of locals and tourists who came to browse and purchase items such as dried durian and durian ice cream. Many visitors expressed delight when sampling the company's products, noting that the quality and authentic durian flavor were preserved thanks to the enterprise's proprietary production techniques. Furthermore, with their high-quality packaging and labeling, these products are considered excellent, meaningful gifts for visitors to Dong Khanh Son Commune specifically, and Khanh Hoa Province in general.

Thanh Hung OCOP products deeply processed from durian of Dong Khanh Son Commune.

According to Nguyen Thi Vinh Hang, Director of Thanh Hung Agriculture Co., Ltd., the company chose to focus on the deep processing of durian and other fruits to enhance the value of local specialty produce. In recent times, the company has strived to expand production capacity and improve product quality to meet the increasingly high demands of both domestic and international markets. Customer trust and patronage serve as the driving force for the company to continue researching and developing new product lines derived from local specialty agricultural produce. Driven by the desire to bring the renowned Khanh Son durian to both domestic and export markets, the company has established a partnership network with local farmers to cultivate dozens of hectares of durian meeting VietGAP standards. Each year, the company supplies hundreds of tons of fresh durian to the market. The enterprise has also been granted a growing area code for 22 hectares dedicated to exports. Beyond ensuring safety and quality, the company’s durians are meticulously selected for their balanced appearance and uniform weight, ensuring they are ready for immediate consumption.

In addition to cultivating and trading fresh durian, Thanh Hung Agricultural Co., Ltd. has pioneered the processing of specialty agricultural products in Dong Khanh Son Commune. Sourced from organic, VietGAP-certified orchards, ripe durians are harvested and processed in a facility meeting rigorous standards to create high-quality products that satisfy market demand. Notably, Thanh Hung’s dried durian has been recognized as a "National Typical Rural Industrial Product" and holds a 4-star OCOP (One Commune, One Product) rating. The company also offers other 4-star OCOP products under the Thanh Hung brand, such as frozen durian and durian ice cream, alongside 3-star OCOP products including durian yogurt ice cream, dried rambutan, dried mangosteen, and dried pineapple.

For its dried durian, Thanh Hung Agricultural Co., Ltd. pioneered the use of freeze-drying technology. Considered the most modern and advanced technology available today, this method allows the succulent, ripe durian segments to retain their nutritional value, natural bright yellow color, and signature delicious, rich, and creamy flavor. For frozen durian, the company has invested in a cold storage system that allows freshly harvested, high-quality durians to undergo rapid deep-freezing at -48°C. This process preserves the distinctive flavor of Khanh Son durian, ensuring a year-round supply for consumers.

According to Nguyen Ngoc Danh, Vice Chairman of the People's Committee of Dong Khanh Son Commune, the strategy adopted by Thanh Hung Agricultural Co., Ltd., developing a diverse range of products based on fresh durian for both domestic and export markets, helps elevate the brand value of Dong Khanh Son durian and boosts growers' incomes. Local authorities encourage businesses to pursue multi-value agricultural development, diversify OCOP products, and establish integrated supply chains, spanning production, processing, and distribution to enhance the value of local agricultural produce.

Nguyen Thi Vinh Hang, Director of Thanh Hung Agricultural Co., Ltd., stated: "The company aims to help protect, preserve, and promote the unique agricultural values ​​of Dong Khanh Son Commune, particularly its durian. We also seek to build a sustainable value chain and create more stable jobs for local residents. Our ultimate goal is for Thanh Hung-branded fresh and processed durian products to become the top choice for consumers."

Hai Lang

Translated by T.T