Innovation in museum marketing and display

Recently, the Museum of Oceanography (belonging to the Institute of Oceanography, Nha Trang City) has innovated its exhibits and marketing, helping attract a large number of visitors.

Promoting marketing via fanpage

According to PhD. Truong Hai Trinh, Chief of Communication Office, Museum of Oceanography, the Museum of Oceanography has created a fanpage to boost marketing, providing useful information about the museum specimens, exhibits and many more about the museum online.

Chinese tourists at the museum.

Museum staff have made great effort to take photos and make videos about marine species, write about their descriptions and post them online to make exhibits inviting. Besides, funny introductions about the museum are created like “The fish never sleeps, neither does the museum”, etc. Marine species have been also given funny names based on their shapes and personalities. To attract the attention of visitors, every month, the museum also reveals the animals most loved by visitors through interactions on the fanpage. The article about the SAU or crocodile has received 1 million views on the museum fanpage.

In addition, the museum has promoted its marketing to ensure its information reaches residents and visitors to Khanh Hoa. Many unique activities have been held such as an underwater lion dance, Christmas gifts from Santa Claus, fish feeding underwater and so on.

These activities have been posted on mass and social media, helping attract visitors. Many residents in Nha Trang - Khanh Hoa have returned to the museum to explore more about the marine life exhibits and events at the museum.

Students learn about crocodiles at the museum.

Reopening after Covid-19, the Museum of Oceanography has become a popular destination in Nha Trang. It welcomes around 2,000 visitors a day on average and 8,000 on holidays to explore marine life as well as learn more about marine resources and marine sovereignty. “I often go to the Oceanography Museum with my son. I really like whale skeletons and stories about marine life here," said Nguyen Ngoc Huong (Phuoc Long Ward, Nha Trang City).

Themed display

Along with marketing change, the Museum of Oceanography has improved its exhibits based on topics to make them more suitable and convenient for demonstration. They include marine resource exhibition of Spratly and Paracel Islands, marine biodiversity, etc.

In the coming time, the museum will promote extracurricular activities and experiential trips, helping students to learn about the diversity and beauty of marine life and thus inspiring their love for the sea and islands. according to PhD. Truong Hai Trinh.

V.T

Translated by N.T