Nha Trang - Khanh Hoa is qualified for MICE tours thanks to its great natural advantages...
Nha Trang - Khanh Hoa is qualified for MICE tours thanks to its great natural advantages. MICE stands for meetings, incentives, conferences and exhibitions. What should be done to develop this kind of profitable travel industry as well as boost its local competitiveness against surrounding regions?
Advantages
Vietnam has become more and more popular for MICE tourism. Khanh Hoa Province is aiming at expanding MICE tourism in Nha Trang considered as a host city of political, economic, cultural and sporting events. What is the strength of Nha Trang in comparison with Da Nang and Phan Thiet which have similar tourism strategies?
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| MICE tourism can bring big profits. |
MICE tourism requires high quality services with accommodations meeting a 4-star standard and even further as MICE tourists are often high-spenders. Besides geographic and natural advantages, Nha Trang has basic strengths for this kind of tourism.
Nha Trang has six 5-star hotels with 1,111 rooms, five 4-star hotels with 1,026 rooms, 90 travel operators, etc. High grade amusements centers include Vinpearl Land, Diamond Bay, Mer Perle, I-Resort Nha Trang and many more.
In addition, beautiful beaches, temperate climate together with cultural, historical relics are undeniable attraction which has fueled a dramatic boost in Nha Trang as a great sightseeing and shopping destination.
In the time to come, Nha Trang will focus on high grade tourist services and products to meet the increasing travelers’ demand as well as attract high-spending MICE travelers.
Competitive pressure
In recent years, Nha Trang has hosted many conferences, workshops and many other national and international events such as the 22nd APEC Ministerial Meeting, 14th ASEAN Finance Ministers’ Meeting, Vietnamese Cultural Diplomacy Workshop and so on.
A sustainable strategy is required for boosting MICE tourism in Nha Trang City. “Nha Trang is an ideal place for MICE tourism activities. Our company has organized several MICE tours for both domestic and foreign enterprises. Most of their feedback was satisfaction with the local tourism services.
However, some shortcomings and challenges have still remained," says Vo Thanh Minh, the assistant to the director of Saigontourist Nha Trang Branch.
A comprehensive method with the local authorities’ involvement is required to build a sound tourism environment based on the benefit sharing among tourism businesses.
A leader of the Department of Culture, Sport & Tourism suggests that more investment in Nha Trang is needed to turn it to a modern seaside city, one of the major centers of conferences, workshops and entertaining activities.
It is necessary to raise accommodations quality, striving for 4,000 four and five-star hotel rooms, promote MICE tourism cooperated with other kinds of the hospitality tourism to meet tourists’ various demands as well as enhance environmental protection and tourism staff training.
Nhu Thao
