Tourism of Khanh Hoa Province in 2015 has made growth in three norms, including number of guests, turnover and material facilities, keeping the position of a key economic industry of the province...
Tourism of Khanh Hoa Province in 2015 has made growth in three norms, including number of guests, turnover and material facilities, keeping the position of a key economic industry of the province.
Good growth in 2015
Khanh Hoa Province’s tourism has just welcomed the 4 millionth visitors in 2015. “It’s a proud mark as well as a meaningful event to the province’s tourism in a difficult year. It also proves the growth in tourist number of the province”, said Phan Thanh Truc, deputy director of the provincial Department of Culture, Sports and Tourism.
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| Welcoming the 4 millionth visitor to Nha Trang - Khanh Hoa |
Main norms of tourism for the whole year have kept growth. The total tourism turnover is estimated to hit about VND7,000 billion (a 16.8% rise year-on-year). The total number of guests is estimated to be more than 4.1 million (a 16.8% rise year-on-year), including 974,000 foreign ones (12.3% up). The total number of hotels is 610 with more than 20,000 rooms, increasing by 38 hotels and 3,854 rooms compared to last year.
To achieve these results, the local tourism has carried out a lot of measures. The local authorities listened to and solved problems of tourist businesses. Tourism promotion has done continuously in many various ways. As a result, the market of Russian visitors has been recovered and the number of Chinese visitors has risen sharply. To stimulate domestic tourism, local tourist businesses have offered good prices for domestic visitors. Accordingly, the number of domestic visitors has exceeded the target by 3.3%.
Tran Son Hai, the permanent vice-chairman of the provincial People’s Committee and head of the provincial Tourism Development Steering Board, appreciated, “Despite difficulties, efforts of businesses and the local authorities at all levels has created advantages for the development of the local tourism. In comparison with other places in the country, Khanh Hoa tourism has made a good growth. It not only confirms the success of the local tourism in 2015 but also opens new prospects in 2016.”
New targets for 2016
| “Looking back at the results of Khanh Hoa tourism in 2015, I found that few localities in the country reached such a growth rate. Khanh Hoa is really confirming itself as a tourist center of the country and even of the Southeast Asia”, General Director of the National Administration of Tourism Nguyen Van Tuan stated at a conference held in Nha Trang recently. |
The provincial People’s Committee has ratified a planning to execute the action program for tourism of the province in 2016. Accordingly, new targets have been set, including 4.5 million guests (10% up) with 1.1 million international ones (16% up), and VND7,700 billion (11% up) in tourism turnover.
To fulfill above targets, things to do have been proposed. Firstly, the local tourism need to intensify State management, continue investing facilities for tourism, forward linking and cooperation with other localities and industries, and develop new high-quality tourist products. In addition, marketing for tourism need to be done more and effectively in various ways. Training human resource for tourism also need to be reinforced. Propaganda to raise the community’s awareness of responsibility in tourism operation. Measures to build up a civilized, hospitable and safe environment for Nha Trang – Khanh Hoa tourism have to be developed.
With firm foundation set up for many years and the satisfactory results of 2015, the local tourism is believed to challenge new targets of 2016, according to Director of the provincial Department of Culture, Sports and Tourism Truong Dang Tuyen.
Nhan Tam
Translated by T.T
