Tourism market in Vietnam has a lot of changes according to the development of technology, especially the fast growth of business in online travel. It's also a potential for Nha Trang – Khanh Hoa to develop tourism more.
Tourism market in Vietnam has a lot of changes according to the development of technology, especially the fast growth of business in online travel. It’s also a potential for Nha Trang – Khanh Hoa to develop tourism more.
The development of information technology has changed travellers’ habit. A lot of Vietnamese people make booking tours, tickets, rooms and services online before travelling. According the survey of Vietnam Tourism Association, in 2017, 71% of international travellers considered information about their destinations on Internet; 64% of them made booking online on the trip to Vietnam. In 2017, growth rate of online booking cames up to 50%, twice higher than the growth rate of e-commerce. Tourism experts forecast that the growth rate of online booking will rise far more when people get familiar with e-payment.
Travellers to Vietnam now can making booking online via global reservations providers like agoda.com, booking.com, traveloka.com, expedia.com, etc. or Vietnamese ones like ivivu.com, chudu24.com, mytour.vn, vinabooking.vn, gotadi.com, tugo.com.vn, vntrip.vn, etc.
Nha Trang – Khanh Hoa is a tourist center of the country with a lot of high-class hotels and resorts. For the past years, businesses have stepped up IT application in marketing and online booking. Many hotels and resorts like Vinpearl, Sheraton Nha Trang, Diamond Bay Nha Trang, etc. have their own websites for marketing and online sales. However, each website only introduces their products and services.
Recently, Nha Trang Tre Travel Co., Ltd. has set up an online booking site govisitnhatrang.vn, sponsored by Nha Trang – Khanh Hoa Tourism Association, supplying online booking for rooms, tours and services in Nha Trang. “Govisitnhatrang.vn has just opened but the number of visitors and booking via this site has increased rapidly”, said Le Kim Nhut, director of Nha Trang Tre Travel Co., Ltd.
Information technology is stimulating changes in tourism industry. The provincial Department of Tourism also is researching measures to apply online technology, initially building the project “Smart travel” in the period of 2018 – 2020. In 2018, the provincial Department of Tourism will upgrade the website nhatrang-travel.com to make it more modern. In the long term, the local tourism should order IT companies to set up software for a comprehensive manegement as well as support start-up projects related to online travel.
Xuan Thanh
Translated by T.T
