From a 5 star resort in the city. Nha Trang, until now, Vinpearl has grown to become a symbol of tourism in the country. Vinpearl's branding journey is like a feat in Vietnam's tourism industry and the world.
From a 5 star resort in the city. Nha Trang, until now, Vinpearl has grown to become a symbol of tourism in the country. Vinpearl's branding journey is like a feat in Vietnam's tourism industry and the world.
. Must-visit tourist destination of Nha Trang
The story of Vinpearl began in 2001, when Vingroup (formerly Technocom) officially shifted its investment to Vietnam with the first field of tourism - resort. Arriving on Hon Tre Island (Nha Trang), Vingroup boss and architect Claude Cuvelier have the same idea of turning this place into an attractive tourist destination for Nha Trang. After 18 months of construction, in 2003, Vinpearl opened a 5-star resort with 500 rooms, quickly becoming the most attractive destination of the coastal city. In the following years, Vingroup continued to invest in Vinpearl Land Nha Trang entertainment area with many large items such as thrilling game area, water park, aquarium, pedestrian street ... to create a location. Tourism complex. Especially, the 3.2km cable car crossing Nha Trang beach has become a spectacular breakthrough of Vinpearl, attracting a large number of visitors to have fun. In less than 10 years, with a well-planned investment strategy, anticipating the high-end resort trends in the world, Vinpearl has formed the first complex in the most beautiful coastal tourism area in Vietnam.
The success in Nha Trang is the foundation for Vingroup to expand Vinpearl to many regions across the country. By the end of 2019, Vinpearl had 44 accommodation facilities with 17,000 rooms spread across 17 famous tourist destinations in Vietnam. Vinpearl also pioneers the "all-in-one" resort model, which can meet many different types of guests, as well as meet the needs of each traveler. After restructuring products in mid-2018, Vinpearl system has 6 brands in the field of tourism - resorts including: Vinpearl Resort, Vinpearl Discovery, Vinpearl Condotel, Vinpearl City Hotel, VinOasis and Vinpearl Luxury; 3 entertainment brands including: Vinpearl Land, Vinpearl Safari, Vinpearl Golf. If Vinpearl Luxury is a luxury resort, private and somewhat luxurious, Vinpearl Resort is a comprehensive choice for all ages. If Vinpearl Discovery pursues the spirit of freedom of discovery, VinOasis recreates a lively, modern entertainment space. If Vinpearl City Hotel is an elegant, trendy accommodation in the middle of the city, Vinpearl Condotel brings freedom, comfort as at home. “The restructuring of the brand and re-planning the ecosystem of Vinpearl's products and services follow the specialization trend of the world's leading resort corporations, meeting the diverse tourism culture. of travelers of every country. This is a step in the roadmap of reaching the international standard of Vinpearl ”, Mr. Dang Thanh Thuy - Deputy General Director of Vinpearl Joint Stock Company shared.
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Symbolic works
Over the past time, Vinpearl has always strived to change tourism infrastructure and create iconic constructions for branding. As a result, Vinpearl has a world-class 5-star hotel chain that owns the most "firsts", a 5-star hotel chain that has achieved the most Vietnamese and international records. Every Vinpearl project has a remarkable mark on scale, quality, speed of deployment and especially the ability to initiate a trend. That is the "typical brand personality" of a pioneer enterprise that leads market trends. On the other hand, Vinpearl also pioneers in organizing many cultural and entertainment events, conferences ...
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Since the arrival of Vinpearl Nha Trang, tourism in Nha Trang - Khanh Hoa has been known more by domestic and international tourists. Currently, many South Korean tourists say, Vinpearl is more attractive than the famous Everland Park of Seoul, South Korea. In 2018, CNN (USA) voted Vinpearl Nha Trang cable car as one of 30 destinations that tourists should not miss when coming to Vietnam. In 2019, Khanh Hoa welcomed more than 7 million visitors, including 3.5 million international visitors. This result is no small effort of the leading units such as Vinpearl. To some extent, Vinpearl brand name has contributed to improving Khanh Hoa tourism in particular and Vietnam tourism in general.
In 2019, Vinpearl set a record when the World Tourism Organization awarded 9 titles at the Asia and Oceania Tourism Awards. With the ambition to reach international level, in the coming time, Vinpearl brand name will continue to spread, contributing to increasing attraction and competitiveness for tourism in Vietnam.
Thanh Nguyen
Translated by T.T
