Vinpearl Joint Stock Company has announced a strategy to diversify products and expand international markets.
Vinpearl Joint Stock Company has announced a strategy to diversify products and expand international markets. Accordingly, Vinpearl will cooperate with well-known hotel management companies to improve the quality of resort services; cooperate with domestic airlines to provide high-class package travel services to domestic and international travelers.
Entertainment is the key
Vinpearl considers entertainment as a key of fast and strong development, through high-class products of the new brand VinWonders. Under the new strategy, the entertainment field will be relocated, the current amusement parks and parks of Vinpearl Land will be comprehensively upgraded and new amusement parks will be invested across the country. Vinpearl Land brand name has been changed to VinWonders with outstanding scale and stature, compared with large entertainment populations in Hong Kong, Singapore, Japan ... To accomplish the above goal, VinWonders will be built according to a model of theme park chain (Theme Park), with at least 50ha in area, in big cities and famous tourist sites like Hanoi, Ho Chi Minh City, Nha Trang, Phu Quoc, Ha Long, etc.
In the hotel-resort segment, Vinpearl will invite reputable hotel management companies in the world to participate in managing a number of hotels in the chain. The combination of symbols in the international hotel industry with Vinpearl's unique "all in one" ecosystem will open a diverse selection and experience for domestic and foreign tourists. Specifically, visitors can choose indigenous styles with the Vinpearl brand or experience the global service standards of international hotel brands... The leaders of Vinpearl Joint Stock Company believe that the business cooperation of a part of the system with international partners will quickly make Vinpearl join the prestigious hotel network in the world, contributing to raising the level for tourism of Vietnam.
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To take 50,000 Russian tourists to Vietnam
As part of the strategy to expand the guest market, Vinpearl Joint Stock Company will open a representative office in strategic markets to promote the marketing for tourism products and develop direct business. Vinpearl's first markets are Russia, Australia, Japan, etc. Potential areas such as Europe, USA, Canada and Southeast Asian countries are also in the process of diversifying the guest markets and expanding the influence of Vinpearl brand to the international market in 2020.
With the Russian market, Vinpearl now plans to combine with Vietnam Airlines and Ingosstrakh (one of the largest insurance companies in Russia) to open periodic routes connecting four cities of Moscow, Vladivostok, Novosibirsk and Ekaterinburg of Russia with Nha Trang - Khanh Hoa and Phu Quoc (Kien Giang province). The goal is to achieve a minimum of 168 flights/year, serving more than 50,000 Russian tourists to Vietnam with a separate travel service package including flights, travel, recreation,insurance, etc. Currently, Vinpearl Travel RU (belonging to Vinpearl Joint Stock Company) has officially started the sale of aviation services - package travel from Moscow to Nha Trang. The first flight from Moscow is expected to arrive in Khanh Hoa on March 12.
In Vietnam, Vinpearl is discussing to implement a comprehensive cooperation program with airlines to launch the most diverse vacation packages in the market. Specifically, Vinpearl and its partners will provide domestic flight - resort - entertainment services from major cities to Vinpearl and between destinations in the same network in Nha Trang, Phu Quoc and Da Nang - South Hoi An... This strategy will bring tourists customized services and places tailored to their needs, interests and spending.
Leaders of Khanh Hoa Province Department of Tourism assessed, the initiative of Vinpearl in diversifying services and products, expanding world tourism market share, strengthening cooperation to attract international and domestic tourists will not only increase the competitiveness of businesses but also pioneer to meet the increasing needs of the market, offering perfect package services, thereby, partly creating momentum of recovery and strong development for tourism of Khanh Hoa Province in particular, tourism of Vietnam in general after the Covid-19 epidemic.
Xuan Thanh
Translated by T.T
