Khanh Hoa Province Department of Information and Communications has just issued a plan on communication and marketing as "Nha Trang, Khanh Hoa - Safe, friendly and civilized destination".
Khanh Hoa Province Department of Information and Communications has just issued a plan on communication and marketing as "Nha Trang, Khanh Hoa - Safe, friendly and civilized destination". According to the plan, the department will coordinate with the relevant agencies and units to organize a writing contest about the beauty of Nha Trang - Khanh Hoa, put images of Nha Trang - Khanh Hoa on stamps, etc.
Impulsing marketing activities
Over the past time, the province has been very interested in popularize the destination through mass media. Currently, the Department of Information and Communications is cooperating with Thanh Nien Newspaper, VOV office in the Central region to implement marketing for the image, culture, people of Khanh Hoa and tourist spots of the province, programs to stimulate tourism as well as potentials of cooperation, investment, tourism and achievements in the province's renovation to people at home and abroad. According to the above plan, the Department of Information and Communications will send a document to the press agencies operating in the province to coordinate in propagating and popularize typical tourism products and orientations for tourism development of the province.
Mr. Pham Duy Loc - Director of the provincial Department of Information and Communications said that during in the past time, the department regularly updated news, articles and photos about culture, people, historical places, culture, tourism, trade villages of Khanh Hoa Province on the category "For tourism" on Khanh Hoa portal and its fanpage on Facebook. In the coming time, the department will coordinate with Cam Ranh International Airport to post pictures of famous tourist destinations of the province and the banner "Nha Trang, Khanh Hoa - Safe, friendly and civilized destination" in Vietnamese and English on electronic screens at the airport.
In this plan, the Department of Information and Communications proposed agencies, units and localities to coordinate to post the banner "Nha Trang, Khanh Hoa - Safe, friendly and civilized destination" on their website and fanpage on Facebook. At the same time, the department recommends that localities should increase posting pictures, articles to introduce famous tourist destinations, cuisine ... of the province to spread the beauty of Khanh Hoa tourism.
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Images of Nha Trang - Khanh Hoa to be put on postage stamps
Currently, Khanh Hoa Province Department of Information and Communications is working with the Postage Stamp Company - Branch of Vietnam Post to plan to communicating culture and tourism in Nha Trang - Khanh Hoa on envelopes and postage stamps. Accordingly, the department will coordinate with the Department of Tourism, the Department of Culture and Sports and other relevant agencies to agree on envelope template, stamp sample, issuance scope, implementation method and other relevant contents. According to the leader of the provincial Department of Information and Communications, in the past, many images of monuments and landscapes of Nha Trang, and Spratly Islands were posted on postage stamps. Putting images of Nha Trang – Khanh Hoa culture and tourism on envelopes and postage stamps this time is expected to contribute to promoting the image of Nha Trang - Khanh Hoa home and abroad, attracting tourists to Khanh Hoa.
As planned, Khanh Hoa Province People's Committee will organize a writing contest about Nha Trang - Khanh Hoa as a safe, friendly and civilized destination. The organizers will receive submissions from July 1 to September 30 (via email). Good works will be posted on the provincial portal. The award ceremony will be held in November 2020 with 16 prizes (1 first prize, 2 second prizes, 3 third prizes and 10 consolation prizes).
“All Vietnamese citizens can join the contest. This is an opportunity for Vietnamese people to show their love for their homeland and the country. We hope that the feelings that everyone expresses for Nha Trang - Khanh Hoa will contribute to boosting the domestic tourism market in the spirit of Vietnamese people traveling in Vietnam ”, said Mr. Pham Duy Loc.
According to Ms. Nguyen Thi Le Thanh - Deputy Director of the provincial Department of Tourism, during the period of tourism heavily affected by the Covid-19 epidemic, promoting communication about "Nha Trang, Khanh Hoa - Safe, friendly and civilized destination" will contribute to attracting tourists to Khanh Hoa; help tourists feel secure when traveling to Nha Trang - Khanh Hoa. The provincial Department of Tourism will require businesses to intentify the communication and marketing.
Xuan Thanh
Translated by T.T
