Khanh Hoa Province Department of Tourism has just issued a plan on communication, promotion and stimulus program to attract tourists to Khanh Hoa in 2020. Accordingly, from now to the end of the year, the tourism industry will organize many activities to promote Nha Trang - Khanh Hoa tourism and deploy a tourism stimulus program to attract tourists.
Khanh Hoa Province Department of Tourism has just issued a plan on communication, promotion and stimulus program to attract tourists to Khanh Hoa in 2020. Accordingly, from now to the end of the year, the tourism industry will organize many activities to promote Nha Trang - Khanh Hoa tourism and deploy a tourism stimulus program to attract tourists.
Intensifying communication and promotion
Objective of the plan is to respond to the media campaign in the tourism industry in Vietnam in general and Khanh Hoa in particular, thereby creating stability and momentum for recovery of Khanh Hoa tourism after the Covid-19 epidemic. "Khanh Hoa Tourism Industry will organize practica activities, suitable with the themes “Vietnam is safe, "Vietnamese people travel in Vietnam", and "Nha Trang beach calling". These activities will convey the message that Vietnam in general and Khanh Hoa in particular are safe and quality destinations. Tourism industry always creates favorable conditions for domestic and international tourists to travel", said Ms. Nguyen Thi Le Thanh - Deputy Director of the provincial Department of Tourism.
According to the plan, Khanh Hoa Tourism Industry will coordinate with the press agencies to promote communication activities on tourism of Nha Trang - Khanh Hoa on newspapers, radio, television and electronic media; enhance communication, post information, photos introducing Khanh Hoa tourism on websites, fanpages of the provincial Department of Tourism, Nha Trang - Khanh Hoa Tourism Association, Vietnam National Tourism Administration and businesses in the province. In particular, the tourism industry will accelerate the implementation of the information technology application plan to deploy plans on media and tourism promotion, including the application of softwares for smartphones. Images of Nha Trang - Khanh Hoa tourism will reach visitors through publications (leaflets, travel guides. Etc.) and visual propaganda (banners, posters, led screens installed on streets, airports, etc.).
To restore tourism after the Covid-19 epidemic, in the coming time, Khanh Hoa tourism will intensify tourism promotion activities. In particular, the tourism industry will advertise and introduce the image of Nha Trang - Khanh Hoa tourism through major events held in Khanh Hoa in 2020 (like activities within the framework of the year Vietnam takes on the role Chairman of ASEAN, activities organized by ministries and central branches in Khanh Hoa, etc.). The provincial tourism will organize delegations to participate in activities and events organized by the Vietnam National Administration of Tourism such as international tourism programs and fairs, and welcome famtrip delegations and the press to travel and survey the local tourism as well as tourism cooperation in Khanh Hoa. It is expected that the tourism industry will organize roadshow programs to promote Khanh Hoa tourism in domestic and international markets (Korea, China, Japan, Australia). The tourism will also collaborate with Cam Ranh International Airport and airlines to carry out solutions to attract potential international tourists.
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Promoting tourism stimulus
Along with intensifying communication, marketing and promotion for tourism, Khanh Hoa Province Department of Tourism will coordinate with the Nha Trang – Khanh Hoa Tourism Association to organize a tourism stimulus program. Businesses will build new products to stimulate travel demand. The initial focus will be on resorting and health care, travel combined with medical examination and treatment, sightseeing tours associated with nature, experiencing night entertainment and enjoying food, etc. All information about tourism stimulus will be posted on the website nhatrangnow.com to help visitors know all promotions of reputable businesses in the province and easily select the appropriate programs. Khanh Hoa tourism sets a target to welcome 300,000 domestic visitors in the second quarter.
According to the plan, from May 26 to June 15, Khanh Hoa tourism will organize a marketing program for Khanh Hoa tourism, then meet and sign cooperation with tourism organizations and businesses in some key domestic markets such as Hanoi, Hai Phong, Nghe An, Da Nang and TP. Ho Chi Minh City and Can Tho. Khanh Hoa tourism will also join in domestic tourism fairs such as Vietnam International Travel Mart - VITM Hanoi 2020, Ho Chi Minh City International Tourism Exhibition - ITE HCMC 2020, Vietnam International Tourism Mart - VITM Can Tho 2020, Ho Chi Minh City Tourism Festival...
It is expected that in October, the tourism industry of Khanh Hoa will introduce Nha Trang - Khanh Hoa tourism at Routes Asia 2020 in Thailand. In addition, the tourism will organize seminars with the topic about solutions to improve quality of Khanh Hoa tourism; organize a contest on brands of Nha Trang - Khanh Hoa tourism including logo, slogan, photo identification, clips and beautiful images of Tram Huong tourism.
Xuan Thanh
Translated by T.T
