In the past 5 years, Khanh Hoa tourism has made great progress. However, in order to develop tourism into a spearhead economic sector, it is necessary to restructure it in the direction of focusing on quality, having policy to prioritize investment in developing tourism.
In the past 5 years, Khanh Hoa tourism has made great progress. However, in order to develop tourism into a spearhead economic sector, it is necessary to restructure it in the direction of focusing on quality, having policy to prioritize investment in developing tourism.
Tourism develops strongly
Over the past years, under the leadership of the Provincial Party Committee and Provincial People's Committee, the tourism industry has made great progress. The tourism businesses in the province continue to develop in the direction of intensive and large-scale investment. Forms and products of tourism are increasingly diversified, improving quality; activities of promotion, marketing and connection for tourism development have been strengthened. Many of the world's leading hotel brands are present in Khanh Hoa, which has contributed to increasing the competitiveness of the province’s tourism. Currently, Khanh Hoa is known as an attractive marine tourist destination with many world-class resorts and entertainment areas.
In the period 2016 - 2020, the main norms for tourism increased by 15 - 20%/year. In 2019, Khanh Hoa welcomed more than 7 million tourists, including more than 3.5 million international ones. Tourism revenue reached more than VND27,000 billion. The development of tourism has contributed to increasing the proportion of the service-tourism industry in restructuring the economy. In particular, the development of the tourism industry has had a strong impact on the development of other economic sectors, contributing to job creation and ensuring social security.
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Solutions to impulse tourism development
According to Nguyen Thi Le Thanh - Deputy Director of the Department of Tourism, for Khanh Hoa tourism to become a spearhead economic sector, in the period of 2021 - 2025, the tourism industry will focus on restructuring tourism activities in the direction of growth quality, diversify tourist markets and tourist products, building brand and enhancing the competitiveness of tourism products... At the same time, Khanh Hoa tourism needs to create close links with localities in the South Central region and key tourist areas to uphold the common potentials and strengths in tourism.
According to experts, in order to develop tourism into a spearhead economic sector, Khanh Hoa needs to invest in a transport system connecting three key economic regions of the province, connecting major tourist zones and destinations in the province. ; to develop mechanisms and policies to concentrate resources and use local resources for investment in tourism development, especially supporting products for sea-island tourism; have policies to call for investment in cultural and entertainment projects to serve the increasing demand of tourists. The province needs to work out a plan to actively train and develop tourism human resources, in the immediate future to ensure the quantity and quality of labor directly in the tourism industry.
In order to match the tourism trend after Covid-19, Khanh Hoa tourism needs to increase the application of information technology, digital transformation, virtual reality technology and artificial intelligence in the tourism sector; put into operation the digital media system for communication, marketing and tourism promotion, instead of methods of communication (organizing, participating in fairs, publishing travel manuals ...). This can be seen as a breakthrough in management and administration of tourism activities.
Besides, Khanh Hoa keeps improving State management capacity in the tourism sector, establishing conditions to create favorable tourist business environment, ensure security and safety for tourism activities. “Nha Trang - Khanh Hoa has been known as a civilized and friendly destination. Therefore, the provincial authority and people need preserve and build more civilization and friendliness in all aspects of life, especially in business activities for tourism to make tourists always feel that when coming to this beautiful land”, said Nguyen Quoc Hung - Tourism Research and Development Institute (the National Tourism Administration).
Xuan Thanh
Translated by T.T
