Recently, Khanh Hoa Province has been interested in promoting, marketing and connecting activities to exploit the Indian tourist market. With a population of over 1.4 billion people, this is a very potential market.
Recently, Khanh Hoa Province has been interested in promoting, marketing and connecting activities to exploit the Indian tourist market. With a population of over 1.4 billion people, this is a very potential market.
On August 19, the Provincial People's Committee and the Indian Consulate in Ho Chi Minh City jointly held a conference to promote Indian tourism in the South Central provinces. Speaking at the conference, Bhati, a representative of the Indian Ministry of Tourism said that after the Covid-19 epidemic, Indians have changed their travel habits. Statistics show that the demand for travel to destinations that are close and easy to obtain a visa from India has increased by 30-35% per month. That is a signal for travel businesses in India to change their promotion policies, look for markets in a near distance, short-term trend and at reasonable prices, and Vietnam is a destination that many Indian people are interested in. Similarly, Rajeev Kale, a representative of Thomas Cook travel agency (India) affirmed that Vietnam is receiving great attention from India. Customers are not only corporate customers but also families, young people and couples.
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Before the Covid-19 epidemic, India ranked 16th among countries and territories with international visitors to Vietnam with nearly 200,000 visitors in 2019. Currently, with the open tourism policy, the Indian market recovered very quickly. Pham Van Thuy - Deputy Director of the General Department of Tourism (Ministry of Culture, Sports and Tourism) said that in July 2022, 11,700 Indian visitors came to Vietnam. The potential of this market is still very large, it is important for the tourism industry to have a strategy to exploit effectively. The South Central Coast region has a location with very favorable natural and cultural conditions for tourism development. Especially, the region has works and cultures of Champa and Sa Huynh with Indian characteristics, so it is easy to have interference and develop cultural tourism products.
Also on this occasion, from August 18 to 21, an Indian famtrip delegation consisting of representatives of about 30 travel companies (mainly from New Delhi) surveyed Khanh Hoa tourism. According to Phan Dinh Thao - General Director of HTS International Co., Ltd., the Indian famtrip delegation highly appreciated the potential of tourism cooperation between India and Khanh Hoa, especially spiritual tourism products. Currently, travel partners in Kolkata city (India) also want his company to organize more famtrip trips for them to visit Nha Trang - Khanh Hoa to survey tourism...
According Nguyen Thi Le Thanh - Director of the Department of Tourism Khanh Hoa and some other localities have also promoted the Indian tourist market. To exploit this billion-people market well, it takes time and careful preparation with many solutions; including opening a route from Cam Ranh to India. In the immediate future, Khanh Hoa tourism industry will make efforts to link with Hanoi and Ho Chi Minh City and Da Nang (cities already have direct flights to India) to bring Indian tourists to Khanh Hoa.
Xuan Thanh
Translated by T.T
