Nha Trang - Khanh Hoa: Favorite destination of Korean tourists

From the beginning of 2023 up to now, many famous Korean actors and singers have been traveling to Khanh Hoa. Images of green resorts, attractive meals, and interesting experiences posted by Korean celebrities on websites partly promotes Nha Trang - Khanh Hoa's image, contributing to increasing the attraction of the land to Korean tourists.

Korean celebrities constantly come to Nha Trang

At the end of June, 2023, the cast of the movie Doctor Cha including Uhm Jung Hwa, Kim Byung Chul, Myung Se Bin ... came to Nha Trang to relax and celebrate the success of the movie. The Korean cast has shared many photos and videos taken in the coastal city. The actress Uhm Jung Hwa updated a series of comfortable moments on the beach and hotel that made Korean fans excited.

Actors and actresses of movie Doctor Cha traveling in Nha Trang were posted on Instagram by actor Uhm Jung Hwa.

In end May, singer Hyelin (a member of the Korean idol group EXID) posted some photos of eating and shopping in Nha Trang on Instagram, making many people excited. Also around this time, actor Eugene (famous for the movie Penthouse - Upper class war) took his family to Khanh Hoa to travel. Posting pictures and videos of her vacation in Khanh Hoa on her personal page, the famous Korean actress shared that she had been to Vietnam many times, but this was the first time she has come to Nha Trang and she loved the climate and scenery here. The list of Korean artists coming to explore and relax in Khanh Hoa from the beginning of 2023 until now also includes singer Park Ji Hoon (member of group Wanna One), singer Arin of Oh My Girl group, couple actors Shin Seung Ho - Hong Kyung…

The images of Korean idol singers and actors appearing on the streets of Nha Trang, relaxing at resorts in Ninh Van (Ninh Hoa), Bai Dai (Cam Lam) have partly made Nha Trang - Khanh Hoa become a favourite tourist destination of Korean tourists this summer. According to statistics of the provincial Department of Tourism, it is estimated that in July, there have been about 130,000 Korean visitors to Khanh Hoa. Since the beginning of 2023, the province has welcomed about 530,000 Korean visitors, accounting for more than 53.1% of the province's international arrivals.

Miss Lee Seung Hyun and runner-up Choi Jung Yoon enjoy food in Nha Trang.

Expecting effects from travel experience gameshows

The attraction of Nha Trang - Khanh Hoa tourism has made many Korean entertainment companies go to the province to make movies and gameshows about travel experiences here. Recently, from July 23 to 26, Miss Korea 2022 Lee Seung Hyun and runner-up Choi Jung Yoon were present in Nha Trang - Khanh Hoa to record for the game show K-Trend x Miss Korea in Vietnam (vlog series of visiting and experiencing famous tourist sites in Vietnam with the Korean beauty queens of K-Trend Company). During their stay in Nha Trang, 2 beauties from Korea visited and experienced famous tourist attractions of the province such as Ponagar Tower, Long Son pagoda; kayaking in the waters of Hon Mun, taking adventure at Kong Forest Park, visiting Memento tourist area (Dien Khanh district), enjoying local dishes… “Korean people are very interested in traveling to Khanh Hoa, reality TV shows about Vietnam's tourism have received great attention from Korean guests. Our company has connected with tourism businesses sponsoring K-Trend to film K-Trend x Miss Korea in Khanh Hoa in order to bring images and tourism information of the province to Korean people, attracting a larger number of visitors to Khanh Hoa”, said Ung Van Nhut - Chairman of the Board of Directors of Global Open Tour Joint Stock Company.

Singer Hyelin of EXID postsa picture of enjoying food in Nha Trang.

Before that, in early February, the crew of MBN Television (Korea) with celebrities such as Noh Hong Chul, Lee Guk-joo, KCM... came to film for promoting tourism in Nha Trang. As experiential characters, Korean artists explored Vinwonders Nha Trang, Hon Tam tourist area, experienced mud baths in Nha Trang, went shopping at Xom Moi market, Dam market, visited the night market and enjoyed seafood at a restaurant on the banks of the Cai River. In addition, the group also filmed scenes of local people's activities…

Nguyen Thi Le Thanh - Director of the provincial Department of Tourism said that the Korean tourist market is growing well. The fact that Korean celebrities and film crews  choose Nha Trang - Khanh Hoa as a destination to record travel experiences, which has been making a great contribution to promoting Khanh Hoa tourism to the Korean people.. Therefore, the provincial Department of Tourism and the Nha Trang - Khanh Hoa Tourism Association, businesses always create conditions and support Korean film crews to film and shoot game shows in Khanh Hoa to contribute to promoting tourism. With the initiative in marketing and the effects from Korean celebrities to check-in and travel experiences in Nha Trang, in the coming time, the number of Korean visitors to Khanh Hoa is expected to increase more. With the current good growth momentum, Khanh Hoa can welcome 900,000 Korean visitors in 2023, helping tourism surpass the target of welcoming 1.5 million international visitors this year.

According to information from Cam Ranh International Terminal Joint Stock Company, currently, there are 13 flights from Korea to Cam Ranh every day (an increase of more than 3 flights compared to June), reaching 85% compared to the time before the epidemic. Covid-19. Vietnamese and Korean airlines not only increased flights but also switched to using large aircraft to increase passenger capacity.

Xuan Thanh

Translated by T.T