For Khanh Hoa tourism to develop rapidly

Despite being heavily affected by the Covid-19 pandemic, tourism in Khanh Hoa province has had a rapid recovery, the number of visitors has continuously increased. However, in order to make a breakthrough and develop sustainably, the province’s tourism needs to do more, importantly diversifying tourism products and international tourist markets.

In bright summer days, Nha Trang - Khanh Hoa tourism is full of visitors. Famous attractions such as VinWonders Nha Trang, Ponagar Tower Monument, Nha Trang Tourist Wharf... are always crowded with visitors. Hotels along Tran Phu Street and Pham Van Dong Street have very high occupancy rates. According to a report of the Department of Tourism, it is estimated that from the beginning of the year to the end of July, the province welcomed more than 4 million visitors, an increase of 175.5% over the same period in 2022. Of the sum, there were more than 996.6 thousand international visitors and more than 3 million domestic tourists. Tourism revenue was estimated at nearly 19,040 billion VND, up 148.6% over the same period. The target of welcoming 4 million guests in 2023 has been completed.

Tourists at Ana Marina

“Nha Trang - Khanh Hoa Tourism Association is developing a plan to attract visitors from professional associations, corporations and large businesses in the low tourist season. At the same time, the tourism industry also tries to promote and advertise to expand the international tourist market. This will not only increase the number of visitors, but also aim to balance the tourist structure of the province", said Pham Minh Nhut - Standing Vice Chairman of Nha Trang - Khanh Hoa Tourism Association.

Since the Covid-19 epidemic was controlled, the Department of Tourism has made many efforts in connecting and promoting to attract international visitors. However, the international tourist market always has "variables" due to the impact of objective factors, most notably the conflict between Russia and Ukraine, which has stopped the recovery of the Russian tourist market. Therefore, this year, besides promoting promotion to revive the Chinese tourist market, the Department of Tourism and Nha Trang - Khanh Hoa Tourism Association have made connections to exploit more Australian tourist market, India, Indonesia…

“We hope that the promotion of communication activities, together with the new visa policy will contribute to attracting more international visitors this winter”, Nguyen Thi Le Thanh - the provincial Director of the Department of Tourism shared.

In the plan to implement the Vietnam Tourism Development Strategy to 2030, Khanh Hoa Provincial People's Committee has determined that the province will develop tourism in the direction of modernity, quality, brand, focus, and developing domestic and international tourism at the same time.

Xuan Thanh

Translated by T.T