Wedding tourism, potential service of Nha Trang - Khanh Hoa

In the trend of diversifying tourism products, Khanh Hoa has potentials to develop wedding tourism. In 2023, many domestic celebrity couples have chosen resorts in Nha Trang - Khanh Hoa as wedding venues. However, to develop wedding tourism there is still much work to be done, especially having direct flights from potential markets.

A wedding of international tourists at The Anam Cam Ranh Resort

In early November 2023, well-known couple Puka and Gin Tuan Kiet held a wedding ceremony at Alma resort (Bai Dai area, Cam Lam district). The wedding of the young artist couple brought nearly 200 more guests to relax at this 5-star resort. Previously, in July, John Pham (the beauty Jennifer Pham's younger brother) returned to Vietnam from the US to hold a wedding party at a luxury resort on Nha Trang beach. More than 80 wedding guests from many countries around the world had a week of relaxation and sightseeing in Khanh Hoa.

Wedding of well-known couple Puka and Gin at Alma Resort

A lot of celebrities join Puka and Gin's wedding

Not until now has Khanh Hoa tourism attracted famous people to hold wedding parties. For instance, in 2007, Miss Ha Kieu Anh also held a wedding with a famous businessman at Six Senses Ninh Van Bay. In 2012, Phan Thi Ly (Top 5 Miss Vietnam World 2010) held a romantic wedding at the poetic resort Evason Ana Mandara in Nha Trang. Many international tourists also organized small wedding parties and engagement parties on the beach in Nha Trang. And wedding tourism has tended to develop more recently. "From the beginning of the year until now, there have been nearly 20 weddings held at Alma resort. Besides famous people, there are also international tourists, overseas Vietnamese... Normally, to organize wedding parties for guests, we provide location and cuisine while decoration and ideation will be linked with another unit," shared Vu Thi Huong Giang - Alma Resort's accommodation manager. Similarly, representatives of The Anam Cam Ranh , Ana Mandara Cam Ranh... also said that since the beginning of the year, these resorts have organized many wedding parties for domestic and foreign tourists, including the wedding of well-known tiktokers Linda Ngo and Phong Dat in March 2023 at The Anam Cam Ranh.

According to Vo Quang Hoang - Chairman of Khanh Hoa Hotel Association, wedding tourism is a very new segment in the tourism industry, but when done, there will be more opportunities to promote and attract tourists, especially international visitors. In the past 5 years, many tourists Asian countries, especially Southeast Asia, have chosen wedding tourism as a strategy to attract tourists, especially Indians (famous for their luxurious and lavish weddings). With beautiful resorts in Ninh Van, Bai Dai area and Vinpearl Nha Trang (Hon Tre island)... Khanh Hoa tourism can develop wedding tourism products and services. Le Dai Hai - General Manager of Ana Mandara Cam Ranh also said that, with in-depth services, private beaches, and high-quality human resources, high-end resorts in Khanh Hoa are capable of organizing large wedding parties for international tourists.

Currently, some resorts in the Bai Dai area are stepping up marketing in the Korean tourist market to promote the destination, aiming to attract Korean entertainment stars to hold wedding parties here.

According to Nguyen Thi Le Thanh, currently, the Department of Tourism has issued a document requesting the Nha Trang - Khanh Hoa Tourism Association to coordinate with accommodation and travel service businesses and related service providers to build MICE and wedding tourism packages with many incentives to stimulate international tourist demand... When there are attractive product packages and direct air routes, Khanh Hoa tourism will further promote marketing to attract international visitors to hold weddings in Khanh Hoa.

Xuan Thanh

Translated by T.T