Khanh Hoa:

Many advantages to develop MICE tourism

With developed tourism infrastructure and convenient transportation, Khanh Hoa has many advantages to develop MICE tourism (Meeting Incentive Conference Event - tourism combining conferences, seminars, exhibitions, and event organization). The province's tourism industry is forwarding MICE tourism for the sustainable tourism development.

At the end of March, the Ministry of Foreign Affairs coordinated with the Provincial People's Committee and the Indonesian Embassy in Vietnam to organize the 2024 Indonesia Meeting Conference Nha Trang. Hundreds of delegates came to the coastal city to attend the conference, combined with sightseeing and tourism. At the conference, Denny Abdi - Indonesian Ambassador to Vietnam highly appreciated the potential for developing Khanh Hoa tourism, including MICE tourism. Previously, the Ministry of Foreign Affairs had also chosen Khanh Hoa as a place to organize large conferences for many times. In particular, in 2017, Khanh Hoa was chosen as the venue for a series of events within the framework of the APEC Conference...

A group of MICE guests posing at Champa Island Nha Trang

According to Tran Minh Duc - Director of Long Phu Tourist Joint Stock Company, Chairman of Khanh Hoa Travel Association, Khanh Hoa has many potentials and strengths to welcome MICE tourists. The province has Cam Ranh International Airport with many domestic and international routes; The road, rail and waterway transportation system is very convenient for the movement of tourist groups. The province also has very good tourism infrastructure with more than 1,100 hotels and resorts with more than 60,000 rooms, more than 35,000 rooms of which are 3-5 star quality. Besides, Khanh Hoa also has the Vinpearl tourist complex on Hon Tre island, with classy golf courses and many large restaurants to serve MICE groups. The beautiful and long beach is very suitable for team building. Services for MICE guests such as bands and dance groups are always available and quite professional. In Nha Trang, there are also many attractions to organize city tours for tourist groups. 

According to Nguyen Thi Le Thanh - Director of Khanh Hoa Provincial Department of Tourism, developing MICE tourism to create attractive tourist products is one of the important directions of Khanh Hoa tourism until 2025. The number of MICE delegations coming to Khanh Hoa is still not equal to that in the period before the Covid-19 epidemic. Therefore, the provincial tourism industry is making efforts to attract MICE visitors to return. During promotional trips and participation in tourism promotion fairs, the provincial tourism industry regularly introduces to partners the strengths of MICE tourism and golf tourism of Khanh Hoa. Compared to previous years, attracting tourists to Khanh Hoa is more advantageous thanks to the highway from Ho Chi Minh City to Khanh Hoa into operation which shortens travel time for tourists, making it convenient for organizing MICE tours by road. In the near future, when the Khanh Hoa - Buon Ma Thuot expressway is completed and put into operation, attracting MICE delegations from the Central Highlands will also be more convenient... The tourism industry will continue to attract domestic and international MICE delegations to Khanh Hoa. The provincial Department of Tourism has also advised the Provincial People's Committee to have policies to attract investment to develop shopping centers, performing arts - exhibition centers, and entertainment areas to develop tourism in general and tourism. MICE in particular. Travel businesses, hotels and tourist areas/destinations have a closer connection to create attractive tours to attract MICE visitors to Khanh Hoa.

Xuan Thanh
Translated by T.T