Nha Trang - Khanh Hoa: Promoting tourism through events

Recently, Khanh Hoa tourism sees a good growth. In addition to improving the quality of tourism products, this result also comes from innovation in tourism promotion and advertising, including promotion through national and international cultural, entertainment and sports events.

EGN 2024 has attracted a large number of tourists to Nha Trang.

Innovation in promotion and marketing

According to the report of the Department of Tourism, it is estimated that in the first 7 months of 2024, the whole province welcomed 7 million visitors, an increase of 68.1% over the same period in 2023. Of which, there were more than 2.7 million international visitors, 2.8 times higher than the same period; 4 million domestic visitors, an increase of nearly 31.8%. Total revenue from tourists is estimated at 33,108 billion VND, an increase of nearly 73.9% over the same period. The above results are from the efforts of the entire tourism industry in recent times. In addition to improving the quality of tourism products, these results also come from promoting and innovating the promotion and advertising work of the tourism industry; including the orientation of organizing major events to promote Nha Trang - Khanh Hoa tourism.

Dancers of VinWonders Nha Trang perform at the closing night of EGN 2024

Accordingly, in the past 2 years, Khanh Hoa Province Department of Tourism has organized many tourism promotion programs in key and potential markets such as China, Korea, Kazakhstan, etc.; coordinated with the aviation industry to reopen international flights. The industry also proactively invited international famtrip delegations to survey and learn about Khanh Hoa tourism products. In particular, the province and the tourism sector have organized a series of major events in 2023 and early 2024, creating attraction for Nha Trang - Khanh Hoa tourism, such as: The 370th anniversary of the province's construction and development, Nha Trang - Khanh Hoa Sea Festival 2023, the program of linking tourism development through cinema in Khanh Hoa, the 8 Wonders Grand Music Festival at Vinpearl Nha Trang, recently the Nha Trang Sea Tourism Festival 2024 and Ever Glamour Nha Trang 2024 (EGN 2024). "The provincial tourism sector has paid more attention to on-site promotion through organizing cultural, entertainment, sports and tourism events to create brands and position destinations in the hearts of tourists. These events both attract tourists to come directly to watch and promote the image of Nha Trang - Khanh Hoa to domestic and international tourists to create potential sources of visitors. The spectacular growth of Khanh Hoa tourism in recent times has had a significant contribution from innovation in tourism promotion and advertising," said Nguyen Thi Le Thanh - Director of the Department of Tourism.

Impressions from events

The clearest evidence of the effectiveness of tourism promotion and advertising through events is EGN 2024. According to the provincial Department of Tourism, the total number of visitors to Khanh Hoa during the 4 days of the opening and closing of EGN 2024 (July 12 and 13, August 2 and 3) was about 663,780, including 288,600 overnight guests. The effectiveness of EGN 2024 is much greater in terms of communication and destination promotion. With excellent light performances and 2 Guinness World Records set: The world's largest light performance of wonders and the world's largest light performance of Vietnamese cultural symbols (Lac bird). EGN 2024 attracted great attention from the world's media. According to statistics from the Department of Tourism, there have been nearly 3,000 news and articles about the EGN 2024 event, 2,663 of which were published in international newspapers. Big international news agencies such as AP, Fox News (USA), Reuters (UK)... reported on this event. "EGN 2024 has created a boost for the Nha Trang - Khanh Hoa tourism brand, gradually building the position of Nha Trang tourism on the international map", Nguyen Thi Le Thanh emphasized.

Taking place right after EGN 2024, VnExpress Marathon Nha Trang 2024 also contributed to attracting a large number of visitors to Nha Trang - Khanh Hoa. During the days of this race, Khanh Hoa welcomed about 115,000 visitors, including many relatives of the athletes who followed to cheer. Going beyond the framework of a sports tournament, VnExpress Marathon Nha Trang 2024 is an event to promote the image of Nha Trang - Khanh Hoa tourism to domestic and international tourists. The images that athletes, their relatives... posted on social networks have contributed to spreading the image of Nha Trang tourism. The success of VnExpress Marathon Nha Trang in recent years shows that Khanh Hoa has great potential to develop sports tourism.

VnExpress Marathon Nha Trang 2024 attracts a large number of visitors.

Resolution No. 09 of the Politburo on building and developing Khanh Hoa province to 2030, with a vision to 2045, sets the goal of developing Nha Trang into an international tourism center. To realize this goal, the provincial tourism industry has developed a strategic project to stimulate tourism in Khanh Hoa for the period 2023 - 2025 and orientation to 2030 through destination development and communication activities. In particular, the industry has set out strategic tasks such as building cultural, entertainment and sports events of international stature to form unique and distinct products, combined with destination communication work, spreading the beautiful image of Nha Trang - Khanh Hoa, creating an impression on global tourists, thereby promoting growth for the tourism industry to truly develop into a spearhead economic sector of the province.

XUAN THANH

Translated by T.T