Khanh Hoa tourism: A year of great success

By stepping up promotion, advertising and upgrading products, Khanh Hoa tourism attracted more than 10.6 million visitors in 2024. That strong recovery and growth created the premise for the province's tourism industry to aim for greater success in 2025.

Cruise tourists come to Nha Trang.

Strong growth

According to the report of Khanh Hoa Province Tourism Development Steering Committee, the province's tourism targets in 2024 all exceeded the set target, increasing significantly compared to 2023. The whole province welcomed more than 10.6 million visitors (an increase of 45.5% compared to 2023, exceeding the plan by 17.8%; including more than 4.5 million international ones (an increase of 89.3% compared to the previous year, exceeding the plan by 51.4%). Total revenue from tourists is estimated at nearly VND 52,272 billion, an increase of 53.9% compared to the previous year (exceeding the plan by 30.4%). The number of visitors and tourism revenue both far exceeded those of 2019 (the time when tourism was most developed). This result shows that Nha Trang - Khanh Hoa continues to affirm its position on the tourism map of Vietnam and the world.

Khanh Hoa tourism has reaped many sweet fruits for the province along with the tourism industry has organized many events and implemented many solutions to stimulate demand and attract tourists in 2024. In addition to promotional activities to attract tourists from China, Korea, Thailand, Japan, Kazakhstan, the province along with the tourism industry has organized many major events to promote the image of Nha Trang - Khanh Hoa, stimulate tourism such as Nha Trang Sea Tourism Festival 2024; Nha Trang International Light Bay Festival 2024; the 1st International Jazz Festival - Nha Trang 2024; Golden Kite Awards 2024... Enterprises have also paid attention to investing in many new and attractive tourism products; typically, Vinpearl Nha Trang has opened the Vinpearl Harbor commercial area and a new cable car system, launched the show "Legend of the Blue Sea"... "Attractive products and promoted activities, and national and international cultural and entertainment events have helped Nha Trang - Khanh Hoa become an unmissingdestination for domestic and international tourists. Khanh Hoa has had a booming year in terms of visitors and tourism revenue", said Nguyen Thi Le Thanh - Director of the Department of Tourism.

Overall, Khanh Hoa tourism had a very successful year. However, Khanh Hoa's tourism activities still have certain limitations. Flights from Russia to Cam Ranh International Airport have not been able to be restored, causing the number of Russian visitors to Khanh Hoa to be quite low. The Chinese tourist market has gradually recovered, but the frequency of regular international flights and charter flights has not been as expected. Nha Trang Port is under repair, so many cruise ships have canceled visits to the coastal city... 

Promise of breakthrough

With the growth momentum and positive signals from key international tourist markets, Khanh Hoa tourism industry is looking towards 2025 with more brilliant successes. The tourism industry strives to welcome 11.8 million tourists in 2025, including 5.2 million international visitors and 6.6 million domestic visitors. Tourism revenue reaches 60,000 billion VND.

To achieve that goal, the province and the tourism sector have planned to organize many attractive events and tourism programs to welcome visitors in 2025, of which the Nha Trang - Khanh Hoa Sea Festival 2025 will be the highlight event of the summer tourist season. The sector will continue to strongly implement communication and promotion activities to affirm Nha Trang - Khanh Hoa as a safe, quality, attractive and friendly destination for domestic and international tourists. "The Korean market is growing quite steadily, the Chinese tourist market is forecast to boom in 2025, the markets of Kazakhstan, Thailand, Taiwan (China)... will also expand in the coming time. We believe that the major cultural and entertainment events organized by the province and new tourism products invested by businesses will satisfy domestic and international tourists when coming to Nha Trang - Khanh Hoa", said Nguyen Thi Le Thanh.

Speaking at the meeting to summarize tourism activities in 2024, Dinh Van Thieu emphasized that in order for tourism activities in the province to have a breakthrough, it is necessary to synchronously implement many solutions such as organizing attractive events, building more quality tourism products, enhancing green transformation in tourism activities, creating a civilized and friendly tourism environment, promoting communication and promoting Khanh Hoa tourism; joining hands to remove obstacles. He requested the Department of Culture and Sports to coordinate with the Department of Tourism to prepare well for the 2025 Sea Festival; increase the frequency of art programs  at Ponagar Tower to serve the nighttime entertainment needs of tourists. The Department of Tourism presides over and coordinates with departments, branches and localities to advise the Provincial People's Committee to issue guidelines to effectively organize and exploit community tourism spots in the province. The Department of Planning and Investment continues to accelerate the implementation of the contents of the Night-time Economic Development Project to diversify service products, extend the length of stay and spending of tourists to Khanh Hoa. The Department of Transport, together with the People's Committee of Nha Trang City and related units, research solutions to combat traffic congestion, creating maximum conditions for businesses to transport tourists. The People's Committees of districts, towns and cities focus on researching and building new tourism products associated with their potential and advantages to attract tourists; research to add some tourism services to learn about traditional craft villages, visit relics, experience production and business activities of local people to serve tourists when participating in community tourism tours...

THANH NGUYEN
Translated by T.T