Uprading tourism of Nha Trang - Khanh Hoa continuously

In 2024, Khanh Hoa tourism made a spectacular growth, affirming its position as one of the leading tourist centers in Vietnam. Continuing that growth momentum, tourism industry of Khanh Hoa Province is looking for breakthrough solutions to move towards sustainable development for the province.

Ever Glamour Nha Trang 2024 - the highlight event of the 2024 summer tourism season.

Spectacular growth

In 2024, the whole province welcomed more than 10.8 million visitors (an increase of more than 49% compared to 2023), including more than 4.7 million international visitors, an increase of 98.8%. Total tourism revenue reached about 53,000 billion VND, an increase of nearly 56.5%. The growth rate of Khanh Hoa tourism was much higher than the general growth rate of the Vietnamese tourism industry (international visitors increased by 35%). This result shows that Nha Trang - Khanh Hoa continued to affirm its position on the map of Vietnamese and international tourism.

Cruise tourists visit Truong Son Craft Village in Nha Trang.

The achievements of Khanh Hoa tourism come from a clear strategy. From the beginning of 2024, Khanh Hoa tourism has continuously implemented tourism promotion and advertising programs in China, Kazakhstan, Thailand, etc. The provincial Department of Tourism has coordinated with the Nha Trang - Khanh Hoa Tourism Association to welcome famtrip delegations of enterprises and international travel agencies from Korea, China, Thailand, Taiwan (China), and India to survey tourism; worked with airlines to propose opening direct flights from many target international markets to Khanh Hoa. Tourism businesses in the province have proactively developed new products; coordinated with airlines to research the market, build tour programs and travel combo packages to attract tourists to the province. In particular, Vinpearl Nha Trang has launched Vinpearl Harbor, live action show Legend of the Blue Sea, etc., creating a great attraction for tourists. In particular, the provincial Department of Tourism has advised on organizing many tourism and entertainment events to attract tourists, most notably Ever Glamour Nha Trang 2024 - the highlight event of the summer tourist season. "Attractive products, enhanced promotion and advertising, and national and international cultural and entertainment events have helped Nha Trang - Khanh Hoa become an unmissable destination for domestic and international tourists. Khanh Hoa has had a booming year in terms of visitors and tourism revenue", Nguyen Thi Le Thanh - Director of the Department of Tourism explained.

The growth momentum of the province's tourism has not stopped as the number of international flights to Khanh Hoa is increasing. Most recently, Vietjet Air has opened a route from Mongolia to Cam Ranh International Airport, increasing flights from Kazakhstan to Cam Ranh from 5 to 6 flights/week. International airlines also opened more flights from Korea, China... to Nha Trang – Khanh Hoa. The local tourism's reputation is increasingly widespread as Nha Trang is always in the top of the world's leading resorts voted by magazines and tourism organizations, especially in the Korean market. According to data from Hanatour - the largest travel company in Korea, currently 1 out of 4 Koreans who want to travel abroad choose Vietnam, and the most favorite destination is Nha Trang. With these signals, the provincial tourism industry has boldly set a target of welcoming over 11.8 million overnight visitors by 2025, with tourism revenue reaching 60,000 billion VND.

Breakthrough solutions

For Khanh Hoa tourism to develop sustainably, in the coming time, the province and the tourism industry will continue to synchronously deploy solutions to enhance existing tourism products, attract investment to develop and diversify tourism products, especially, developing night-time economic products and community tourism; focusing on promoting and synchronously combining communications, stimulating tourism demand and exploiting digital applications in tourism to diversify the customer market; organizing cultural and entertainment events to enhance and position the Nha Trang - Khanh Hoa tourism brand. At the same time, the provincial tourism sector must also promote green transformation with the goal of having 80% of tourist attractions and tourism businesses in the province labeled green tourism by 2030; building green tourism tours/routes...

Nha Trang is a favorite destination for foreign tourists.

In the immediate future, the Provincial People's Committee has assigned the Department of Tourism to coordinate with Vingroup to invite Gratiya Company (from Dubai, UAE) to consult on developing a Strategic Action Plan for Khanh Hoa tourism development for the period 2025 - 2030, with a vision to 2045. "Gratiya Company will survey, research, and propose breakthrough solutions to promote market expansion, flight routes, and stimulate tourism; build high-end products based on maximizing the advantages and potential of Khanh Hoa tourism. We have determined that the enhancement of Khanh Hoa tourism must be associated with promoting the value of the province's natural landscape, cultural history, and sustainable green tourism. In attracting international tourists, we should not only focus on quantity but also on attracting high-end customers with high spending levels," said Ms. Nguyen Thi Le Thanh.

Up to now, experts from Gratiya Company have proposed a number of solutions to develop tourism in the province. "We believe that Gratiya will promote its existing experience, combined with the tourism development strategy of Khanh Hoa, the general planning of the province and Nha Trang City to come up with breakthrough solutions to enhance tourism of Nha Trang – Khanh Hoa, aiming to make Nha Trang - Khanh Hoa become a leading destination in Southeast Asia," said Tarek Oliveira Shayya - CEO of Gratiya Company.

Xuan Thanh

Translated by T.T