Effectiveness from innovation in tourism promotion and advertising

In recent years, Khanh Hoa tourism has achieved many successes when the number of visitors and tourism revenue has continuously increased. In addition to diversifying and improving the quality of tourism products, innovation in tourism promotion and advertising has contributed to helping the local tourism reap "sweet fruit" seasons.

Tourism promotion through events

After the Covid-19 pandemic, to promote and advertise provincial tourism, in addition to roadshow programs and domestic and international promotional trips, the Department of Tourism chaired and coordinated with departments and branches to focus on organizing events, digital communications... to affirm Nha Trang - Khanh Hoa as a safe, quality, attractive and friendly destination for domestic and international tourists. In 2024, the Department of Tourism successfully hosted the Nha Trang Sea Tourism Festival 2024 and the Nha Trang Ever Glamour 2024 contributing to the formation of a unique tourism product of Nha Trang - Khanh Hoa, aiming to become an annual event of the province to meet the expectations of a large number of domestic and foreign tourists. In addition, Khanh Hoa tourism also promotes digital communication to spread the image of Nha Trang - Khanh Hoa tourism to the international market. In particular, the video clip "Nha Trang - Khanh Hoa: Touching your heart" was honored to receive the third prize at the 10th National Award for Foreign Information in 2024. The province also coordinated with the aviation to open new flight routes... to promote tourist attraction. Thanks to that, the number of tourists from Korea, China, Kazakhstan, Thailand... is increasing.

Music performance at Nha Trang Ever Glamour 2024

Along with that, many tourism businesses have proactively organized cultural, entertainment and sports events to serve tourists and promote Khanh Hoa tourism. In particular, Vinpearl Nha Trang has organized many major events at the tourist complex Vinpearl on Tre Island such as grand concert with the appearance of music star Charlie Puth (2023), live action shows Legend of the Blue Sea... Vega City Joint Stock Company coordinated with the Vietnam Cinema Association and Khanh Hoa Province People's Committee to organize the Golden Kite Awards Ceremony at Do Theater... " The spectacular growth of Khanh Hoa tourism in recent times has contributed significantly to innovation in tourism promotion and advertising, especially organizing cultural, entertainment, sports and tourism events to create brands and position destinations in the hearts of tourists. These events not only attracted tourists to come and watch, but also promoted the image of Nha Trang - Khanh Hoa, thereby creating a new attraction for the local tourism", Ms. Nguyen Thi Le Thanh - Director of the Department of Tourism shared.

Innovating to reach new heights

In 2025, Khanh Hoa tourism aims to welcome 11.8 million tourists, including 5.2 million international visitors; tourism revenue of 60,000 billion VND. To achieve this goal, the provincial People's Committee is planning to organize the Nha Trang - Khanh Hoa Sea Festival in 2025 with the theme "Space of cultural heritage of Khanh Hoa sea and islands" with 40 cultural, artistic and sports events. Along with that, there are many programs and events organized by businesses in the province. In the long term, Khanh Hoa tourism industry aspires to "innovate and reach the world" with a new approach to tourism, applying digital technology and digital transformation to tourism activities, taking advantage of conditions and development methods, aiming at diversifying and improving the quality of green and sustainable tourism products and services; restructuring the tourist market, focusing on high-end visitors.

Special shows of Vinwonders Nha Trang attract tourists.

Speaking at the conference to meet tourism businesses in early 2025, Mr. Dinh Van Thieu - Vice Chairman of the Provincial People's Committee acknowledged the efforts of the tourism industry, including the innovation of tourism promotion in recent times. He suggested that in 2025, the Department of Tourism continues to coordinate with departments, branches and localities to proactively implement communication activities, promote and stimulate tourism attraction; in which it is necessary to focus on improving continuity, diversity, professionalism and efficiency, applying 4.0 technologies in tourism promotion and advertising activities; strengthen communication to affirm Nha Trang - Khanh Hoa as a safe, quality, attractive and friendly destination for domestic and international tourists. Airlines and Cam Ranh International Terminal Joint Stock Company will preside over and coordinate with relevant agencies and units to advise and support the province in strengthening flight promotion activities, actively seeking cooperation opportunities, developing new flight routes from international markets to Khanh Hoa, especially some potential and key markets such as China, Korea, Russia, Kazakhstan, Japan, Taiwan (China), etc.

Referring to the tourism development orientation, Mr. Phan Dinh Phung - Deputy Director of the Department of Tourism said that, in addition to diversifying and improving the quality of tourism products, in 2025, the provincial tourism industry will continue to organize tourism promotion activities in traditional and potential markets such as Russia, China, Korea andAustralia. At the same time, the industry also plans to welcome famtrip delegations from China, Korea, Taiwan (China), India, Russia, West Asian countries, Western Europe, North America... to survey, learn and cooperate.

Along with that, Nha Trang - Khanh Hoa Tourism Association is planning to promote the work of attracting and diversifying international visitors. According to Mr. Pham Minh Nhut - Permanent Vice President of Nha Trang - Khanh Hoa Tourism Association, Khanh Hoa tourism will continue to cooperate with tourism industries of Lam Dong, Dak Lak, Ninh Thuan, Phu Yen provinces to promote and advertise tourism. In particular, the association plans to organize tourism promotion trips abroad to promote a destination with multicultural identity. International visitors flying to Cam Ranh will not only enjoy the beauty of the blue sea, white sand, and golden sunshine Khanh Hoa, but can also visit Da Lat with thousands of flowers, Dak Lak with its rich cultural identity, Ninh Thuan with its rich Cham cultural features...

With these orientations, we believe that in the coming time, Khanh Hoa tourism will continue to maintain its strong growth momentum.

Xuan Thanh

Translated by T.T