“KOL Korean Review" campaign

Vietnam-Korea Exchange Development Association and Khanh Hoa Hotel Association have just signed a collaboration agreement on the "KOL Korean Review" campaign with the connection of Nam Quoc Group Joint Stock Company (Ho Chi Minh City).

The "KOL Korean Review" campaign is an initiative aimed at promoting the destination of Vietnam in general and Nha Trang - Khanh Hoa in particular to the South Korean market. The campaign involves bringing Key Opinion Leaders (KOLs) from South Korea to Vietnam to experience and review local attractions, accommodations, and cuisine. This strategy leverages the influence of popular KOLs to enhance the visibility and appeal of Vietnamese tourism to South Korean travelers.

Vietnam-Korea Exchange Development Association and Khanh Hoa Hotel Association sign a collaboration agreement on the "KOL Korean Review" campaign

Notable actors, actresses and models are part of this campaign, visiting resorts and tourist attractions and then sharing their experiences and reviews on social media platforms like Instagram, TikTok, and YouTube, providing their followers with genuine insights and recommendations.

South Korea is currently the largest international tourist market for Vietnam tourism. In 2024, Vietnam welcomed nearly 4.6 million South Korean visitors, a year-on-year increase of 27.1%.

Representatives of Vietnam-Korea Exchange Development Association and Khanh Hoa Hotel Association pose with South Korean KOLs.

X.T

Translated by N.T