Nha Trang - Khanh Hoa Tourism Association: Innovation for development

On April 25, Nha Trang - Khanh Hoa Tourism Association held its 6th Congress, term 2025 - 2030. The congress evaluated the results of the 2019 - 2024 term, discussed and proposed many solutions to innovate and develop the local tourism industry in a more sustainable and professional direction in the coming time.

During the 2019-2024 term, despite facing many difficulties due to the Covid-19 pandemic, Nha Trang - Khanh Hoa Tourism Association still maintained its role as a representative organization, connecting the local tourism businesses. The association has proactively participated in and coordinated the organization of many major events such as Nha Trang International Sea Tourism Festival 2022, 2024, Sea Festival 2023... contributing to promoting the image of Nha Trang - Khanh Hoa tourism to domestic and international tourists.

Leaders of Nha Trang Tourism Association run the congress.

The association also actively accompanies the Department of Culture - Sports and Tourism (formerly the Department of Tourism) to implement tourism stimulus programs, attracting visitors during the low season. Many member businesses have responded and participated in major tourism fairs such as VITM Hanoi, ITE Ho Chi Minh City and promotional activities in potential international markets such as Australia, Korea, China, India, Russia, Kazakhstan, etc. At the same time, the association coordinated to welcome famtrip delegations from Indonesia, Korea, China, Taiwan, etc. to survey destinations and seek opportunities for cooperation in developing new tourism products.

During the past term, the association has contributed to building a number of products with local identities such as the tour "Following the footsteps of Dr. A. Yersin" - targeting customers who love culture and discovery, increased regional linking through survey caravan trips in Dak Lak, Lam Dong, Phu Yen, Ninh Thuan, etc., expanded opportunities for connection and business cooperation between tourism businesses inside and outside the province.

As a representative of its members, the association actively proposed that the provincial authority remove difficulties for businesses, such as proposing to reduce land use tax and beach rental prices during the pandemic; proposing to divert traffic to facilitate tourist vehicles entering the city, etc.

At the congress, many delegates emphasized that the association needs to strongly innovate in the 2025 - 2030 term, especially improving organization, linking and influence in the business community. It is necessary to strengthen marketing for destinations as well as build new tourism products and services to tourists.

Speaking at the congress, Pham Minh Nhut - Chairman of the Nha Trang - Khanh Hoa Tourism Association for the 2025-2030 term, pledged to improve the quality of operations. The association will proactively control the quality of accommodation services, monitor prices, organize assessments and label qualified destinations to enhance the local tourism brand. One of the highlights in the coming term is the development of health care tourism products for the elderly, according to the cooperation agreement between the association and international partner M-Care Solution (Canada). In addition, the association will support localities in the province to build community tourism products, contributing to enriching the product ecosystem and tourist experiences.

It is expected that in May 2025, the association will organize a tourism promotion delegation in Taiwan (China), expanding international cooperation. At the same time, the association will intensify the application of digital technology in promotion, aiming to build a platform connecting businesses and tourists in the digital environment. The association will also improve its apparatus, establish more branches according to specific localities and industries, in order to improve the effectiveness of organization and gathering businesses. The goal is to increase membership by 30% in 2025, creating a basis for the association to effectively promote its role as a bridge between businesses and state management agencies as well as between businesses and businesses.

Thanh Nguyen

Translated by T.T