Khanh Hoa tourism promotes to draw more tourists from Malaysia

Taking a recent famtrip to Khanh Hoa, Malaysian travel businesses highly appreciated the tourism products of the province and identified opportunities to expand cooperation in organizing tours to bring tourists to Nha Trang - Khanh Hoa.

Impressive about Khanh Hoa tourism

The famtrip delegation with representatives from 12 leading Malaysian travel companies, surveyed Khanh Hoa tourism from December 12th to 15th. The delegation visited Po Klong Garai Tower (Do Vinh Ward); Bau Truc pottery village (Ninh Phuoc Commune); Hang Rai Cave and vineyards (Vinh Hai Commune); the Po Nagar Cham Towers National Special Monument (North Nha Trang Ward); surveyed the chain of high-end coastal resorts in Bai Dai; explored Nha Trang Bay; and experienced mud bathing at I-Resort Nha Trang... Simultaneously, members of the delegation met with Khanh Hoa tourism businesses to explore cooperation opportunities.

Malaysian famtrip delegation at Champa Island Nha Trang

Through the survey, the famtrip delegation highly appreciated the quality and cooperation opportunities with Khanh Hoa tourism. Ong Khong Oon - Director of Agogo Tour Company shared: "I find Khanh Hoa to be a wonderful destination. It has very beautiful beaches, many high-quality hotels and resorts. In particular, Nha Trang is very vibrant, with developed tourism activities and diverse cuisine; the local people are very open and hospitable. Therefore, I will definitely return and introduce Nha Trang - Khanh Hoa to many Malaysian tourists."

Yesudas Saminalthan - Director of Kiara Holidays also highly appreciated Khanh Hoa's tourism products and services, and expressed his desire to cooperate with local tourism businesses to bring more Malaysian tourists to the province. Yesudas Saminalthan said that through their experience, they found the destinations, transportation conditions, and tourism services in Khanh Hoa to be excellent. He especially enjoyed the mud bath in Nha Trang. Nha Trang - Khanh Hoa is a suitable destination for many types of tourists, from families with children to groups of vacationers. He said that he truly love Vietnam, Khanh Hoa, and will continue to introduce and bring more Malaysian tourists here in the future."

Strengthening promotion and advertising

Malaysia, with a population of approximately 35.5 million people and an average per capita income of about US$12,000, is a promising market for Vietnamese tourism in general and Khanh Hoa in particular. In recent years, the number of Malaysian tourists visiting Vietnam has increased significantly. In the first 11 months of 2025, Vietnam welcomed over 510,000 tourists, a 15.5% increase compared to the same period in 2024. Khanh Hoa province alone received 15,100 tourists, a 30.6% increase. Currently, there are four weekly flights from Kuala Lumpur (Malaysia) to Cam Ranh, making it easier to attract Malaysian tourists. A Malaysian famtrip group arrived at Cam Ranh International Airport.

Cung Quynh Anh - Deputy Director of the Department of Culture, Sports and Tourism, assessed: “Vietnam and Malaysia are two ASEAN countries with a long-standing and friendly cooperative relationship. Malaysia is currently Vietnam's second largest source market for tourists in ASEAN (after Cambodia); the number of tourists visiting Vietnam is growing steadily. The potential for cooperation between Khanh Hoa tourism and Malaysian travel agencies is enormous. We believe that after this meeting and cooperation, the number of Malaysian tourists visiting Khanh Hoa will increase significantly.”

Pham Minh Nhut - Chairman of the Khanh Hoa Tourism Association, also believes that the results of the survey will serve as a basis for Malaysian travel businesses to update new tourism products and services into tour programs that suit the needs and trends of the Malaysian market, thereby attracting more tourists from this market to Khanh Hoa in the future. The feedback from Malaysian travel businesses will also help Khanh Hoa tourism adjust its services and products to suit this market. This cooperation will not only strengthen two-way tourist exchanges but also attract tourism from third countries to Khanh Hoa via Kuala Lumpur.

At a recent meeting, Malaysian travel businesses and Khanh Hoa tourism businesses discussed solutions to attract Malaysian tourists to Khanh Hoa. Accordingly, to achieve this, Khanh Hoa tourism needs to capitalize on its strengths in natural beauty, diverse cuisine (especially street food), rich culture, and shopping activities. In particular, it is necessary to strengthen travel cooperation and increase information promotion to the Malaysian market; in the long term, adjustments to products are needed to suit the Malaysian tourist market.

Xuan Thanh

Translated by T.T