Khanh Hoa tourism aims at new milestones

With strong growth momentum, Khanh Hoa's tourism industry is aiming for new milestones in 2026, targeting 18.1 million overnight visitors and tourism revenue of 77,073 billion VND.

The merger of Khanh Hoa and Ninh Thuan provinces has expanded the tourism development space, diversifying tours and tourism products. The province and the Department of Culture, Sports and Tourism have organized many large-scale cultural and entertainment events to promote the image of Khanh Hoa and stimulate tourism. The most prominent is the "Nha Trang Say Hi" music festival. Businesses are also interested in investing in many new and attractive tourism products. Tourism businesses also introduced many new products such as tours exploring Nha Trang Bay by cruise ship. Difficulties in receiving cruise ships have been resolved, with 26 cruise ships bringing nearly 30,000 visitors ashore. Besides Cam Ranh International Port, Ana Marina Nha Trang Yacht Harbor has welcomed cruise ship tourists for the first time, creating further impetus for the development of this new type of tourism... Along with efforts to diversify products, the province and the tourism industry have organized many promotional activities to attract tourists from China, South Korea, Russia, Kazakhstan... and potential markets such as Australia and Japan... As a result, tourism activities have achieved quite impressive results.

Many international airlines open routes to Khanh Hoa.

According to the report from the Department of Culture, Sports and Tourism, in 2025, the province is expected to welcome 16.4 million visitors, an increase of nearly 14.4% compared to 2024, including 5.5 million international visitors, an increase of over 13.4%. Total tourism revenue is estimated at 66.7 trillion VND, an increase of over 16.8% compared to 2024, achieving 100% of the target. These figures affirm that Khanh Hoa tourism continues to maintain its position as one of the leading tourism centers in Vietnam. "Attractive products, intensified promotion and advertising efforts, and the organization of many national and international-level cultural and entertainment events have helped Khanh Hoa become an unmissable destination for domestic and international tourists. Khanh Hoa has experienced good growth in both visitor numbers and tourism revenue in 2025," said Nguyen Van Hoa, Director of the Department of Culture, Sports and Tourism.

With strong growth momentum and positive signals from key international tourist markets, Khanh Hoa's tourism industry is aiming for even greater success in the new year. In 2026, the province's tourism industry strives to achieve revenue of VND 77,073 billion, an increase of 15.6%; total visitor numbers exceeding 18.1 million, an increase of 10.6%, including over 6 million international visitors, an increase of 9.6% compared to 2025.

Tourists watch traditional Cham dances at the Po Nagar  Tower.

To achieve this goal, the province and the tourism industry have planned to organize many attractive tourism events and programs to serve tourists. In January, the My Hoa - Khanh Hoa 2026 international kiteboarding competition will be held in Vinh Hai commune, followed by a series of cultural and tourism events during the Lunar New Year. The provincial Department of Culture, Sports and Tourism is also advising on the organization of many major events such as Nha Trang International Bay of Light Festival 2026, Nha Trang Sea Tourism Festival 2026, a series of activities and events in response to the national tourism year 2026... Tourism promotion and advertising activities will also continue to be strengthened, especially in key markets.

In particular, the provincial tourism industry will focus on implementing the Khanh Hoa Provincial Tourism Development Strategy for the period 2025 - 2030, with a vision to 2045. At the workshop "Khanh Hoa Tourism - A growth pole to boost economic pillars" held at the end of December 2025, tourism experts agreed that: With its strategic location and diverse tourism resources, Khanh Hoa has a historic opportunity to become a national growth pole and rise to the group of leading destinations in Southeast Asia. However, to achieve this goal, tourism development needs to go hand in hand with modern planning, smart management, resource conservation, and improved tourism service quality. The implementation of the Khanh Hoa provincial Tourism Development Strategy for the period 2025-2030, with a vision to 2045, is an opportunity to elevate Khanh Hoa's tourism in the coming years.

Foreign tourists take souvenir photos with performers at Xua Nha Trang Village.

Tourism is gradually asserting its position as a pillar of Khanh Hoa's economy. The 2026 target, while a significant challenge, also presents an opportunity for the tourism industry to solidify its position in the province's economic landscape, as well as on the Vietnamese tourism map. "The South Korean tourist market is stable, and the Chinese and Russian markets are projected to grow well. Markets in Kazakhstan, Thailand, Malaysia, Taiwan (China)... are expanding. We believe that major cultural and entertainment events organized by the province, and new tourism products invested in by businesses, will satisfy both domestic and international tourists visiting Khanh Hoa," said Pham Minh Nhut, Chairman of the Association.

Xuan Thanh

Translated by T.T