Efforts to connect and spread the quintessence of the highlands

With its own potential and strengths in agricultural production, especially fruit trees with high economic value and unique traditional cultural values of ethnic minorities, in recent times, the mountainous districts of Khanh Son and Khanh Vinh have actively organized many markets and festivals to connect supply and demand, support people to consume agricultural products made by themselves and spread the quintessence and beauty of the highlands.

Many activities organized

Every Saturday morning of the last week of the month, Bo Bo Thi Phuong (in To Hap Town) brings her own chickens, bamboo shoots, wild vegetables, and wild bananas to sell at the To Hap Town Market. Maintained from September 2023 to present, this market has helped ethnic minority households in the area exchange and buy and sell agricultural products or handicrafts made by themselves such as: clean vegetable, wild vegetable, black pork, bamboo shoots, honey, wild bananas, lingzhi mushrooms, fruits, handicrafts woven from bamboo, rattan..., attracting many people in the district to the market. In addition, at the markets, there are also tourists from outside the district and the province coming to visit, experience and buy local products.

Tourists at Khanh Son Fruit Festival 2024

Previously, the 3rd Khanh Son Fruit Festival held in mid-August 2024 was also successful in attracting more than 18,000 visitors to Khanh Son. The buying and selling and exchanging of agricultural products consumed 127 tons of farmers' agricultural products. At this festival, the district also organized a conference to connect supply and demand for local agricultural products; through that, many farmers signed contracts to consume agricultural products with large purchasing facilities inside and outside the district... "I appreciate the fact that Khanh Son District People's Committee has created a playground, connecting agricultural product purchasing enterprises with gardeners and farmers in the area to develop a chain from production to consumption. This will help improve the quality and competitiveness of agricultural products, especially Khanh Son durian in the export market", said Tran Thi Kim Quy, representative of Minh Loi durian purchasing facility (Son Binh commune).

To connect product consumption for farmers, in mid-October 2024, Khanh Son and Khanh Vinh districts also coordinated with the Department of Agriculture and Rural Development to organize the 2024 Farmers' Trade Fair in these two localities. Accordingly, this market took place at 3 locations in Khanh Son district including: To Hap town, Son Lam commune, Ba Cum Bac commune and 3 locations in Khanh Vinh district including: Khanh Vinh town, Khanh Nam commune and Khanh Binh commune. The markets promoted activities of introducing, promoting, consulting, buying and selling agricultural products and agricultural materials in the locality; expanding the market for products and contributing to increasing people's income. At the same time, the market also created opportunities for farmers, cooperatives, cooperative groups and fertilizer and agricultural materials enterprises... to meet, exchange, find partners, connect supply and demand, cooperate to develop production and business and contribute to expanding value chains in agricultural production in Khanh Son.

To promote and introduce the potential and strengths of localities, in mid-May 2024, Khanh Vinh district also organized the Agricultural Products Festival - Cultural Exchange of Ethnic Minorities in the area with the theme "Sound of the Mountain". Along with the unique cultural and artistic activities organized and attending the festival, people and tourists can also enjoy clean agricultural products, typical of the area such as green-skinned grapefruit, durian, orange, tangerine, jackfruit, upland rice, bamboo shoots, honey, wild banana... Many people have bought them as gifts, supporting the entrepreneurial spirit of young people and ethnic minorities in the area by buying handmade woven products, handicrafts of ethnic minorities in the locality such as backpacks, baskets, decorations... 

Connecting and spreading

The mountainous districts of Khanh Son and Khanh Vinh are localities with great advantages in developing agricultural production, especially fruit trees with high economic value such as durian and green-skinned grapefruit. Currently, localities are supporting people to develop in the direction of shifting from the mindset of "agricultural production" to the mindset of "agricultural economy", producing high-value agricultural products, diversified according to the value chain, suitable for market requirements; shifting from the agricultural supply chain to the industry value chain; shifting from agricultural production focusing on increasing output to green agriculture, applying high technology, sustainable development; enhancing digital transformation in the agricultural sector...

Many typical agricultural products of Khanh Vinh district are displayed, promoted, and introduced at the 2024 Farmers' Trade Fair

According to Nguyen Quoc Dong - Vice Chairman of Khanh Son District People's Committee, in order to develop agricultural strengths, Khanh Son District is actively supporting farmers in granting growing area codes to serve the official export of durian to the Chinese market. Up to now, there have been 15 growing area codes, with a total area of 430 hectares of durian. In developing OCOP products, the district has had one 4-star OCOP product and 33 3-star OCOP products, mainly agricultural products of the people. 

According to Luong Nguyen Nhat Truong - Head of the Department of Agriculture of Khanh Vinh district, to help typical local products reach further, the district has promoted digital transformation in the agricultural and rural areas. Every year, the locality organizes training for people with typical products to approach, bring goods, and exchange and buy and sell on e-commerce platforms.

Hai Lang

Translated by T.T